Breaking down stereotypes with Jason Foo, Founder and CEO of BBD Perfect Storm

The Places We'll Go Marketing Show

English - November 25, 2022 17:00 - 37 minutes - 34.3 MB
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Previous Episode: Becoming front of mind with Sophia Angelis, SVP Managing Director, Jack Daniel's Brands at Brown-Forman

Next Episode: Becoming A Trailblazing Marketing Strategist With Zoe Scaman, Founder Of Bodacious

Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men.

Topics:

A brand's responsibility to break down stereotypes in society
Jason's mischievous nature
Curiosity
Becoming commercially credible
New macho
Founder vs CEO
Becoming a BCORP company
Greenwashing

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