Becoming relevant with Paul Coxhill, CEO at WARC

The Places We'll Go Marketing Show

English - September 23, 2022 09:43 - 39 minutes - 91.5 MB
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Dame Annette King - Typist to CEO

Next Episode: Byron Sharp, Professor of Marketing - The joy of discovery

In this episode, we're joined by none other than the CEO of WARC and the Ex-CEO of Lions Intelligence! Paul has had an incredible career which has spanned many corners of the globe, and helped support and develop a range of social initiatives including School of Marketing. In this episode, Paul shares how we as marketers can demonstrate the value of what we do through commerciality and understanding your objectives, as well as how to allow yourself to flourish by resetting and enjoying the journey.

Topics:

- Being deliberate

- Make yourself relevant

- Resetting in South Africa

- Stop getting in the way of yourself

- Enjoying PR and communications

- How portray the value of marketing

- Climbing to the top of industry

Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.