Lauren Passell, Founder of Tink Media, Co-founder and Chief Creative Officer at Lasso Audio talks with Vlad Grinberg on a first episode of our online podcast. We spoke about how her life has changed since pandemic. When NYS ordered all non essential businesses to close Lauren started to adapt her business model. Mrs.Passell generously share her expertise and spoke about how important it is for small businesses to engage into promoting their businesses through podcasts. Her publicity company specializes in building connections between podcast networks and individual shows with non-fiction authors for interviews, on-air book reviews, and on-air mentions.  Podcasting is becoming one of the most effective ways to expose targeted audiences to new media.