Today I talk to health marketing and digital health strategist Amy West. Amy is the Head of US Digital Transformation and Innovation at Novo Nordisk, a pharmaceutical company that specializes in diabetes medications and devices. At Novo Nordisk, Amy makes sure patient experiences drive medical innovation. Amy was listed as one of the Medical Marketing & Media Top 40 Healthcare Transformers in 2018. And she’s still the head of her class! Amy talks about innovation, empathy, and creative problem solving for chronic illness.

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