Structuring expertise into IP (#1 in what might become a series)
Offline: Online Business for Consultants, Coders, and Freelancers
English - August 07, 2020 14:58 - 30 minutes - 24.4 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Careers freelancing freelancers business advice marketing management consulting consultants sales digital marketing online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Philip's recent awakening to the fact that he's not as empathetic as he likes to think he is...
Next Episode: Lessons learned from launching the workshop
Intellectual property. Two serious-sounding words that make it seem like you need lawyers and contracts and DRM and who knows what else.
Liston and I think, nope!, you don't need any of that.
What you do need is:
A specialization
A few years of relevant experience under your belt
And a desire to create new efficiency in delivery or profitability in pricing
We see intellectual property (IP) as a much more flexible thing; a way that lots of folks can make their expertise-driven business better.
We begin what probably will be a longer discussion arc in today's episode, and start to lay the groundwork for your cultivation of unique, valuable IP.