Paul Jarvis on Building an Audience and a Company of One

Nowadays, people who are operating solo are increasing. Getting a solo business off the ground takes more than a great idea. Thanks to technology and a ton of talented independent contractors, the solo practitioner can bring in massive revenue with a company of one.

Paul Jarvis is a creative entrepreneur. He self-publishes books, creates compelling courses, talented designer and develops software — all without a single employee.

In this episode you'll learn:

Sustaining Business Growth
Informative Audience Building
Paul Jarvis on his self-published book

Sustainable growth is among the biggest challenges any business leader faces, but it isn’t a new problem. Every company wants to grow their business, yet few know how to sustain it for the long-term or look beyond the next quarterly or yearly report. Sustaining growth requires a strong operational foundation to reduce the risks to the business over time.

Your greatest business asset is your audience… the people you hope to serve with your business. Once you have a good understanding of who your audience is, you can begin to create content that they consider valuable. By providing value, you create trust and authority in the space. This helps a lot if you are trying to become a subject matter expert or sell a product.

As an experienced and successful solopreneur, Paul Jarvis self-published a book “A Company of One”. Taking that leap can be difficult, especially if you’re not sure what to expect. Paul shared his experience on self-publishing his own book.

Mentioned in this episode:

Paul’s Website

A Company of One by Paul Jarvis

How to use MailChimp, a free tutorial walk-through with video and screenshots, for any online business

Creative Class by Paul Jarvis