Mechanical Lead Gen
Offline: Online Business for Consultants, Coders, and Freelancers
English - February 19, 2021 03:00 - 25 minutes - 20.2 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Careers freelancing freelancers business advice marketing management consulting consultants sales digital marketing online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: If you were to start building your authority today, how would you do it?
Short term versus long term
Mechanical versus organic
Philip's Message
Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material
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Notes on Mechanical Lead Gen
Requires something you have direct control over
Paid ads, regular ol' prospecting, Podcast Pipeline, intentional referral strategy
Background: the best leads are the ones that trust you deeply and decide, on their own, that they want to work with you; only problem is that you have minimal control over the number of opps that come in this way
organic v. mechanical = pull v. push
The more you want to control your growth strategy, you'll need to add a mechanical channel, especially because it gives you predictability