Luck has long been a contentious topic in sales. There's always one rep on a team who everything just seems to magically fall into place for, regardless how many calls they make or appointments they book.


To be there at the right place at the right time, you need to be putting yourself out there. So whilst there is a lot of luck in sales, that luck is often from a lot of hard work, and you will find that the harder you work, the luckier you will get.


In this episode you'll learn:

The Andreessen 4 Types of Luck/Chance
How much luck is involved in marketing?
How do we balance luck and intention?

As the saying goes, “You can make your own luck.” By recognizing the four kinds of luck, you can take active steps to improve your chances. Being well-rounded gives you an opportunity to synthesize the unique combination of interests, experiences, and lessons into your own perspective.


So while luck has an impact on sales, simply plucking a four leaf clover or hanging a horseshoe in your cube won't magically make you successful. Every day can be your lucky day -- if your work ethic sets you up for it, that is.


Luck comes to those who are engaged in the right activities – to thrive, not just survive. Many people think of luck as random events that they can’t control or influence. The problem with this is that it removes you from the picture. Thinking of luck in this way dismisses many of the activities that you perform to influence your company’s destiny.


Mentioned in this episode:


The Consulting Lead Gen Study


Naval Ravikant


Garyvee


The Andreessen 4 Types of Luck