Coffee is for Closers: Why Closing is Overrated
Offline: Online Business for Consultants, Coders, and Freelancers
English - June 30, 2020 13:00 - 26 minutes - 21.2 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Careers freelancing freelancers business advice marketing management consulting consultants sales digital marketing online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Closing is overrated. But that doesn't mean you can skip it. You do need to understand some context.
It might be best to think of closing as a diagnostic. If you find that closing represents more than about 1% of the importance of your sales process, it actually indicates that you have problems at a prior point in the sale.
The solution is not a better closing process; it is a better sales process.
Listen to this episode to learn more.
Links:
A free 30-minute training in sales fundamentals: https://www.crowdcast.io/e/master-sales-basics/register
A 4-week onliny workshop in sales fundamentals: https://servedontsell.com/workshop/ (begins July 9, so if this is the month you want to improve your sales process, don't delay!)