All Sales is Becoming Marketing
Offline: Online Business for Consultants, Coders, and Freelancers
English - July 24, 2020 15:33 - 27 minutes - 22.4 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Careers freelancing freelancers business advice marketing management consulting consultants sales digital marketing online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Jeb Blount: How to be a great podcast guest
At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.
In today's episode, Liston obliges.
Main points from the episode:
People are doing more research independently
Salespeople don't act as gatekeepers information any longer
More people involved in selling, and more consensus-driven decision making
Generally speaking, younger generation seems to prefer asynchronous communication
You have to write and publish
OR you can do direct outreach that loo