In episode of nine of Offline, host Alison Rice sits down with leading brand and marketing strategist, Kelly Muller. Founder and director of K.M.C. Consulting, you might recognise her handiwork: ModelCo, Stylerunner and P.E. Nation, along with niche brands making headway including contemporary womenswear brand Kacey Devlin, and daywear label Assembly. In this episode we learn how, after becoming a mother, Kelly redefined “success” by putting her young family first. Her journey to understanding self includes a move to dreamy Byron Bay, a modern family archetype and daily trips to the beach.


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