Allison Ellsworth co-founder of Poppi on Creating a Healthy Soda Alternative While Building a Brand

Allison Ellsworth and her husband Stephen, formerly employed in the oil and gas industry, quit their jobs to bet on themselves and and started a health-based soda alternative. Their concept, a prebiotic drink called Poppi masks the strong taste of apple cider vinegar using less than 6 grams of sugar to help support gut health. The Texas based start-up was funded by Rohan Oza after the couple went on Shark Tank who helped them work on a rebrand. Allison, who was 9 months pregnant shares how the company has focused on its digital and retail sales strategy, and why they are moving their team from Dallas to Austin.