The Office Hours Interview - Ana Andjelic
The Office Hours Interview w/ Ernest Wilkins
English - December 12, 2020 03:29 - 56 minutes - 26.3 MB - ★★★★★ - 3 ratingsSociety & Culture Arts music culture marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ana Andjelic is a strategy executive and Forbes CMO Next who specializes in building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor. She is the author of “The Business of Aspiration”, a book that I strongly encourage anyone working in a cultural field to read over the holiday break.
I would go ahead and bookmark this piece of hers. Ana was kind enough to share her reading lists “for everyone who is asking for a recommendation and also for everyone who is entering areas that are new to them.”
Some of my favorite pieces of hers:
Move Over Influencers, Here Come Curators
Predicting a brand's success: signals to look for
The end of cultural icons: Why there will never be another Air Jordans
This one is HEAVY HEAVY HEAVY on the culture and marketing conversation. We talk organizational behavior, behavioral economics, the aspiration economy, why influencers are dead and how to build a cultural movement. For a full understanding of this episode, you should REALLY read her book — again, it’s on sale now.