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Eric Schwartzman on his new book, 'The Digital Pivot: Secrets of Online Marketing’
Off The Shelf
English - August 23, 2021 15:39 - 32 minutes - 60.3 MB - ★★★★★ - 5 ratingsBusiness bookdiscussion economy finance governance business humancapital management offtheshelf policy theconferenceboard Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Leo Flanagan on his book, 'Thriving in Thin Air'
Craig Carroll, leader of The Conference Board's Communications Institute, sits down for an engaging talk with Eric Schwartzman about his new book, 'The Digital Pivot: Secrets of Online Marketing’.
Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, and dozens of small and midsize companies, Eric gives us key insights on how companies can effectively participate in the ever-growing digital economy. Eric shares practical advice and easy to follow strategies while covering a wide range of digital marketing topics such as SEO, social media, digital literacy as it relates to today’s top business decision-makers.