After Deadline: The Media Podcast
122 episodes - English - Latest episode: 4 months ago - ★★★★★ - 3 ratingsIt’s After Deadline. The stories are filed, the calls are made, the last Tweet has been posted, and now it’s time to unwind. One by one, harried reporters belly up to the….well not the bar, but the podcasting mic. After Deadline: The Media Podcast features hosts Kathy Fowler and Marc Silverstein, recovering journalists gone to “The Darkside” as PR and marketing gurus. Each episode features industry-leading reporters, writers and producers spilling the tea on what really happens behind the scenes. Overworked and under attack by the fake news critics, each guest shares the secrets to not just surviving, but succeeding in the cutthroat and neverending 24/7 news industry. After Deadline: The Media Podcast is a production of On The Marc Media, a top-rated PR and marketing firm in Washington, D.C.
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Episodes
Truth Talks: “America’s Government Teacher” Sharon McMahon on Battling Misinformation
December 14, 2023 14:00 - 56 minutes - 39.1 MBOur guest this week is Sharon McMahon, a former high school government and law instructor– now renowned as “America's Government Teacher.” Her mission: explaining the facts. A social media star, with more than a million followers on her Instagram page called Sharon Says So, McMahon has become a leader in the fight against misinformation. She uses nonpartisan facts to break down difficult-to-follow political headlines and events, putting them in historical context–and doing it with conversa...
Mosheh Oinounou's MoNews: More Than an Instagram
November 21, 2023 05:00 - 1 hour - 43.7 MBOn this week’s episode of After Deadline, we feature Mosheh Oinounou. Mosheh is a lifelong news fanatic. He was the youngest-ever executive producer for CBS Evening News, with stops along the way including Fox News and Bloomberg. Mosheh is now reinventing news with his own platform MoNews, an Instagram with over 400,000 followers, where he is devoted to providing verified and balanced news. He also has a daily podcast and daily newsletter at modigital.live. We’re excited to welcome Mosheh O...
The Carbon Reporter: Analyzing the Human Impact on the Environment with Alessandro Vitelli
September 20, 2023 14:00 - 52 minutes - 35.8 MBOn this week’s episode of After Deadline, we feature Alessandro Vitelli an experienced reporter, market analyst, and columnist who specializes in the energy and carbon market. Throughout his career, Vitelli has traveled across the globe and throughout the U.S., garnering a deep understanding of carbon markets and their impact on global carbon emissions reduction. His insights have been featured in various scientific studies and prominent news outlets, including notable contributions to McGr...
The Legendary Career of NBC News’ Kerry Sanders on this Episode of After Deadline
August 16, 2023 12:00 - 1 hour - 46.5 MBOn this week's episode of After Deadline, veteran NBC news reporter Kerry Sanders takes us inside his more than 30-year career at the network. Starting off in a job that paid $3.35 an hour, Sanders worked at several stations in Florida before landing a correspondent’s job at NBC. From there, he made his name reporting from around the globe, reporting plane crashes, hurricanes, and the front lines of war zones. His work was seen regularly on NBC Nightly News, the Today Show, MSNBC, and Date...
Navigating the A.I. Frontier with The Wall Street Journal’s Karen Hao
August 09, 2023 07:00 - 1 hour - 41.3 MBKaren Hao is on a mission to decode the world of Artificial Intelligence (A.I.) and its global impact. As The Wall Street Journal's A.I. and China Tech Reporter, she dives into the ups and downs of A.I.. With roots in Hong Kong and an Engineering degree from MIT, Karen's journey took her to UC Berkeley's Journalism for Social Change class, where she honed her ability to tell diverse A.I. stories. Now, as she reports for The Wall Street Journal, Karen probes the evolving accuracy of ChatGPT ...
Inside the Ring with Brian Custer, and How He Is Throwing Haymakers at Cancer
August 01, 2023 17:00 - 1 hour - 42.9 MBHe may well be the busiest man in sports broadcasting. You know Brian Custer as a host of SportCenter on ESPN, along with work as a play-by-play commentator for college football and basketball. It doesn’t stop here. He’s also the voice of Showtime Championship Boxing. And somehow he still has time to host his acclaimed Last Stand Podcast, conducting one-on-one interviews with prominent sports figures, news anchors, and various entertainment faces, including Floyd Mayweather, Manny Pacquiao, ...
Unleashing the Entertainer Within: Chad Ricardo's Sports Story
July 19, 2023 07:00 - 1 hour - 49 MBJoin us for an inspiring episode as we sit down with the dynamic Chad Ricardo, a true testament to the power of hard work and dedication. From his early days as an MC to landing his dream job as a sports contributor and guest host for FOX 5 D.CChad's journey has been nothing short of remarkable. Starting as an MC, Chad's passion for entertainment was evident from the start. Through relentless perseverance, he carved a path for himself in the sports industry, where he now primarily covers fo...
The Legendary Dean of Texas Sportscasting: Dale Hansen, PART TWO
June 28, 2023 19:00 - 1 hour - 43.4 MBThis week on After Deadline, the media podcast: sports anchor legend Dale Hansen. You may know him from his years behind the desk at WFAA in Dallas. Or you may have shared some of his viral social commentary videos– landing him a guest shot on Ellen and an invite to the White House. Either way, Dale Hansen reigned supreme during his decades on the air. Jerry Jones, Barry Switzer, Troy Aikman. If they were a sports figure in Dallas, Hansen had the inside scoop. Plus, he helmed a major inve...
The Legendary Dean of Texas Sportscasting: Dale Hansen, PART ONE
June 14, 2023 07:00 - 1 hour - 42.8 MBThis week on After Deadline, the media podcast: sports anchor legend Dale Hansen. You may know him from his years behind the desk at WFAA in Dallas. Or you may have shared some of his viral social commentary videos– landing him a guest shot on Ellen and an invite to the White House. Either way, Dale Hansen reigned supreme during his decades on the air. Jerry Jones, Barry Switzer, Troy Aikman. If they were a sports figure in Dallas, Hansen had the inside scoop. Plus, he helmed a major inve...
Unveiling Truths: Monica Villamizar's Journey as a Fearless Journalist in the World's Conflict Zones
May 31, 2023 16:00 - 48 minutes - 33.5 MBEmbark on a captivating journey with Monica Villamizar, an exceptional journalist and correspondent, as we dive deep into the heart of conflict zones in our latest episode of After Deadline. Join us for an enlightening conversation as Monica unveils the untold stories and unearths the truths hidden amidst the chaos. From the frontlines of war-torn regions to remote corners of the world, Monica's fearless pursuit of truth has led her to witness the resilience of humanity in the face of adver...
Motherhood on the Frontlines: Sabrina Siddiqui's Extraordinary Journey with President Biden in War-Torn Ukraine
May 24, 2023 07:00 - 59 minutes - 41.2 MBIn this captivating episode of After Deadline, join us as we delve into the remarkable journey of Sabrina Siddiqui, White House Correspondent and Reporter at the Wall Street Journal. Strap in for a gripping narrative as Sabrina shares her extraordinary experience of accompanying President Joe Biden on a historic trip to war-torn Ukraine, shortly after giving birth to her child. As one of the few journalists selected to join President Biden on this clandestine journey, Sabrina offers a uniqu...
How American Laborers Are Fighting Like Hell With Freelance Journalist and Teen Vogue Columnist Kim Kelly
December 22, 2022 17:00 - 53 minutes - 36.8 MBThis week’s guest, Kim Kelly is an independent journalist, author, and organizer. She has been a regular labor columnist for Teen Vogue since 2018, and her writing on labor, class, politics, and culture has appeared in The New Republic, The Washington Post, The New York Times, The Baffler, The Nation, the Columbia Journalism Review, and Esquire, among many others. In this episode we talk about her recent book FIGHT LIKE HELL, and how the American laborer is taking power back. ★ CONTACT US ...
How Politicians are Exploiting Religion for Political Purposes with Investigative Reporter Katherine Stewart
December 19, 2022 08:00 - 45 minutes - 31 MBThis week’s guest Katherine Stewart is an investigative journalist and author with articles written in the New York Times and The Guardian. She focuses on religion and politics mainly and the separation of church and state. Her book, THE POWER WORSHIPPERS: Inside the Dangerous Rise of Religious Nationalism, looks inside the movement that brought Donald Trump to power. We talk with Katherine Stewart about the recent exploitation of religion for political purposes, and how this is shaping mode...
Behind Journalism’s Glamorous Facade with Bloomberg News’s Alisa Parenti
December 08, 2022 08:00 - 52 minutes - 36.3 MBIt seems like this week’s guest Alisa Parenti has done it all from reporting to anchoring to radio to becoming an author to teaching to her current position as the Breaking News Editor at Bloomberg News. She talks to our hosts about her varying experiences and how her love for storytelling overshadows the less-than-glamorous life of a journalist. She also shares her perspective on broadcast personalities who begin to blur the lines between journalist and media influencer especially as the yo...
Journalist ABCs: Authentic, Breaking News and Community with ABC6’s Christie Ileto
December 01, 2022 08:00 - 41 minutes - 28.3 MBThis week’s guest brings a love of breaking news and community to the After Deadline discussion. ABC6’s Christie Ileto is most notable for her extensive national coverage of the arrest of Freddie Gray. Because she is no stranger to chasing down a story, she shares what it really is like being a big city reporter – everything from quickly covering intense breaking stories, without time for bathroom breaks, to narrowing down the right angle for community-focused pieces. ★ CONTACT US ★ Websi...
Quickly Becoming a Subject Matter Expert with the Dallas Morning News’ Natalie Walters
November 17, 2022 16:00 - 49 minutes - 33.9 MBBeing a journalist can sometimes mean becoming an expert in a field you never would have imagined. This week’s guest Natalie Walters is a money and business reporter for the Dallas Morning News. She shares her journey with journalism including jumping in feet first as a finance and business reporter when she had no prior knowledge of the beat. She quickly learned to become a subject matter expert and gives us insights into how the pandemic impacted the industry and her career goals. ★ CONTA...
Tossing Out the Journalism Norms and Leaning into Weird Writing with Axios’ Michael Graff
November 10, 2022 13:00 - 42 minutes - 29.5 MBThis week’s guest discovered at a young age that there were people who got to go to Orioles baseball games for free – and the rest is history. While Michael Graff’s love for the Orioles hasn’t faltered over the years, his career path has shifted from sports writing to feature writing in his current position as the Southern Bureau Chief at Axios Local. Michael shares how his experience as an English major helped him explore the idea of being weird and looking for those unconventional stories....
Shining a Light on Community Issues that Actually Matter with Discovery Institute’s Jonathan Choe
November 03, 2022 10:00 - 1 hour - 41.7 MBAs a journalist for more than 20 years, Jonathan Choe’s passion lies in telling the stories that often go untold. In this episode, he takes us behind the scenes as a Senior Fellow at Discovery Institute and shares how his multi-media storytelling efforts bring insight and perspective to Seattle’s ongoing homeless crisis. He also talks about his very public exit from ABC’s Seattle affiliate KOMO after covering a Proud Boys rally, and how at the end of the day, all he can do as a journalist is...
Aiming to Be Storytellers and Truth Seekers with Global News’ Teresa Wright
October 27, 2022 07:00 - 47 minutes - 32.9 MBAfter Deadline goes global! This week’s guest Teresa Wright is a Canadian journalist, who covers politics and health at Global News – and the two may overlap more than you think. With more than 15 years of experience, Teresa knows journalism inside and out but is learning that social media and online hate can cloud the field. With the added pressure of distrust toward the media, Teresa explains that journalists have to have a passion for the truth; they need to be “storytellers and truth see...
35 Years & Counting in TV News with WMAR’s Jamie Costello
October 20, 2022 08:00 - 53 minutes - 36.8 MBThirty-five years at one TV station is unheard of in today’s industry… but that’s how long Jamie Costello has been at working at WMAR in his hometown of Baltimore County. Because he's been around the block a time or two, he's got a lot of insight to share and even some notes for younger reporters looking to get in the game. Listen in as Jamie shares his thoughts on staying in the same city and building lasting industry relationships, how television news has changed over the years, and what h...
Sticking to the Facts & Getting Starstruck with Rolling Stone’s Jodi Guglielmi
October 13, 2022 07:00 - 51 minutes - 35.3 MBIt’s not every day you come face to face with A-list celebrities – unless of course you're the Breaking News Editor for Rolling Stone and former Editor at People Magazine. Jodi Guglielmi chased her journalism dream all the way to New York City and now writes for one of the top entertainment publications in the world. She shares her favorite celebrity encounters, the importance of internships, and how she broke into the industry with the determination not to take no for an answer. ★ CONTAC...
Being One of News Radio’s Most Recognizable Voices with WTOP’s Neal Augenstein
October 06, 2022 07:00 - 57 minutes - 39.4 MBWhere is the last place you would want to be recognized? Well, WTOP Radio’s well-known Neal Augenstein has plenty of stories to share about being recognized in the strangest places. That type of recognition comes from being in the business over 25 years. In fact, Neal was the first reporter to use an iPhone as his primary field production device. Listen in to discover how the journalism industry has developed and changed right in front of this news veteran’s eyes. Watch this episode on YouT...
Turning a Passion for Food into a Media Profession with The List Are You On It’s Nycci Nellis
September 29, 2022 07:00 - 50 minutes - 34.6 MBEating, drinking and reviewing? It seems like the dream job, right? This week we are joined by Nycci Nellis, the founder and publisher of “The List Are You On It” – one of the premiere resources for all things food and wine in the D.C. area. Nycci explains the vast and ever changing world of food media and how being in the right place at the right time led her to find her niche in D.C. Watch this episode on YouTube: https://www.youtube.com/watch?v=yazMxfCvDUA ★ CONTACT US ★ Website: https...
Turning a Passion for Food into a Media Profession with The List You Are On It’s Nycci Nellis
September 29, 2022 07:00 - 50 minutes - 34.6 MBEating, drinking and reviewing? It seems like the dream job, right? This week we are joined by Nycci Nellis, the founder and publisher of “The List You Are On It” – one of the premiere resources for all things food and wine in the D.C. area. Nycci explains the vast and ever changing world of food media and how being in the right place at the right time led her to find her niche in D.C. Watch this episode on YouTube: https://www.youtube.com/watch?v=yazMxfCvDUA ★ CONTACT US ★ Website: https...
Leaving Personal Politics Out of Political Reporting with Spectrum News 1’s Tim Boyum
September 22, 2022 07:00 - 47 minutes - 32.4 MBYou can often see right through a political journalist’s reporting and easily guess which side of the spectrum they favor… but not with this week’s guest. Tim Boyum is a Political Anchor at Spectrum News 1 in Charlotte, NC and he’s dedicated his reporting to delivering a fair and objective look at North Carolina's politics. Tim is also no stranger to the podcasting mic as the host of his own political news podcast called “Tying it Together.” Watch this episode on YouTube: https://www.yout...
The Press, Politicians and The Public with NPR’s David Folkenflik
September 15, 2022 07:00 - 1 hour - 44.1 MBWe’re launching After Deadline with a heavy hitter in the journalism world. David Folkenflik is a Media Correspondent at NPR whose reporting is focused on the relationship between the press, politicians, and the general public. David is a seasoned journalist with over 20 years of industry experience and shares how the media landscape has shifted and adapted as a result of politics over the decades. Watch this episode on YouTube: https://youtu.be/OfwmLdb7kw8 ★ CONTACT US ★ Website: https...
After Deadline: The Media Podcast Trailer
August 26, 2022 19:00 - 1 minute - 1.06 MBComing soon to headphones near you... It’s After Deadline. The stories are filed, the calls are made, the last Tweet has been posted, and now it’s time to unwind. One by one, harried reporters belly up to the….well not the bar, but the podcasting mic. After Deadline: The Media Podcast features hosts Kathy Fowler and Marc Silverstein, – that’s us if you didn’t catch it already. We’re recovering journalists who have gone to “The Darkside” and now work as PR and marketing gurus. Each episod...
Off The Marc: The PR Strategy Behind Celebrity & Influencer Brands – with Dulma Altan
April 15, 2022 14:00 - 44 minutes - 30.4 MBHave you ever purchased something from the brand of a celebrity or influencer you admire? Recently, we’ve seen a rise in celebrity brands, especially in the beauty, health, and wellness categories – and there’s a PR strategy behind it. We’ve invited Dulma Altan, who has gained lots of traction on TikTok for talking business and sharing advice geared towards female entrepreneurs, to fill us in on the PR strategy behind celebrity and influencer brands. Contact Dulma: @iamdulma on TikTok ★ C...
Bickering Over: The PR Strategy Behind Celebrity & Influencer Brands – with Dulma Altan
April 15, 2022 14:00 - 44 minutes - 30.4 MBHave you ever purchased something from the brand of a celebrity or influencer you admire? Recently, we’ve seen a rise in celebrity brands, especially in the beauty, health, and wellness categories – and there’s a PR strategy behind it. We’ve invited Dulma Altan, who has gained lots of traction on TikTok for talking business and sharing advice geared towards female entrepreneurs, to fill us in on the PR strategy behind celebrity and influencer brands. Contact Dulma: @iamdulma on TikTok ★ C...
Off The Marc: The Importance of Choosing the Right Reputation Rehab Interview
March 25, 2022 16:00 - 33 minutes - 22.7 MBWhen a scandal rocks the news cycle, everyone anxiously awaits the celeb’s “first public interview.” Did you know that the network and journalist they choose to interview with is crucial to framing their reputation? Tune in as Marc and Kathy break down some of the most famous “post-scandal” interviews and if they were a PR success or a total bust. ★ CONTACT US ★ Website: https://onthemarcmedia.com/ Email: [email protected] ↓ FIND US ON SOCIAL ↓ Facebook: http://www.facebook.com/OTMMe...
Bickering Over: The Importance of Choosing the Right Reputation Rehab Interview
March 25, 2022 16:00 - 33 minutes - 22.7 MBWhen a scandal rocks the news cycle, everyone anxiously awaits the celeb’s “first public interview.” Did you know that the network and journalist they choose to interview with is crucial to framing their reputation? Tune in as Marc and Kathy break down some of the most famous “post-scandal” interviews and if they were a PR success or a total bust. ★ CONTACT US ★ Website: https://onthemarcmedia.com/ Email: [email protected] ↓ FIND US ON SOCIAL ↓ Facebook: http://www.facebook.com/OTMMe...
Bickering Over: Does Anti-Marketing Really Work? – with Jodi Innerfield
March 18, 2022 17:00 - 40 minutes - 27.8 MBAnti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers. This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with her perspective on this less conventional marketing method and share why it’s so effective. You don’t want to miss this one! Contact Jodi: http://www.jodibeth.com/ ★ CONTACT US ★ Website:...
Off The Marc: Does Anti-Marketing Really Work? – with Jodi Innerfield
March 18, 2022 17:00 - 40 minutes - 27.8 MBAnti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers. This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with her perspective on this less conventional marketing method and share why it’s so effective. You don’t want to miss this one! Contact Jodi: http://www.jodibeth.com/ ★ CONTACT US ★ Website:...
Bickering Over: The Ins and Outs of Owning a Franchise – with Mark Harrington
February 04, 2022 16:00 - 45 minutes - 31 MBIt’s time for a crash course on franchises. What is a franchise? What is it like to own a franchise? What are the pros and cons? If these questions have ever crossed your mind, you’ve come to the right place. This week we invited Mark Harrington, Chief Lugging Officer at Junk Luggers of Gainesville, Virginia, to share his valuable experiences and inside scoop. After listening, you may even want to purchase a franchise of your own! Contact Mark: https://www.junkluggersofgainesville.com/abou...
Off The Marc: The Ins and Outs of Owning a Franchise – with Mark Harrington
February 04, 2022 16:00 - 45 minutes - 31 MBIt’s time for a crash course on franchises. What is a franchise? What is it like to own a franchise? What are the pros and cons? If these questions have ever crossed your mind, you’ve come to the right place. This week we invited Mark Harrington, Chief Lugging Officer at Junk Luggers of Gainesville, Virginia, to share his valuable experiences and inside scoop. After listening, you may even want to purchase a franchise of your own! Contact Mark: https://www.junkluggersofgainesville.com/abou...
Off The Marc: What They Don’t Tell You About Working in Public Relations – with Marin & Kacey
January 21, 2022 17:00 - 29 minutes - 20 MBEver wonder what it's ACTUALLY like to work in PR? Marc and Kathy are passing the mics this week to the younger *and much cooler* members of the On The Marc Media team. Just a few years out of college, Marin and Kacey dispel myths, share some personal challenges and of course, give advice and lessons learned along the way. ★ CONTACT US ★ Website: https://onthemarcmedia.com/ Email: [email protected] ↓ FIND US ON SOCIAL ↓ Facebook: http://www.facebook.com/OTMMedia Twitter: https://tw...
Bickering Over: What They Don’t Tell You About Working in Public Relations – with Marin & Kacey
January 21, 2022 17:00 - 29 minutes - 20 MBEver wonder what it's ACTUALLY like to work in PR? Marc and Kathy are passing the mics this week to the younger *and much cooler* members of the On The Marc Media team. Just a few years out of college, Marin and Kacey dispel myths, share some personal challenges and of course, give advice and lessons learned along the way. ★ CONTACT US ★ Website: https://onthemarcmedia.com/ Email: [email protected] ↓ FIND US ON SOCIAL ↓ Facebook: http://www.facebook.com/OTMMedia Twitter: https://tw...
Bickering Over: Leveraging LinkedIn to Up Your Marketing Game – with Tracy Enos
January 14, 2022 18:00 - 1 hour - 43.5 MBIt’s time to get social… on LINKEDIN–the world’s largest professional network on the web. And, contrary to popular opinion, your LinkedIn presence isn’t JUST for finding a job… it’s also an invaluable tool for building your brand, finding new leads, and closing deals. This week we invited LinkedIn expert, Tracy Enos, to share all her tips and tricks for leveraging LinkedIn – including using the poll feature. It just may just be the key to catching the attention of your next client… you’ll ...
Off The Marc: Leveraging LinkedIn to Up Your Marketing Game – with Tracy Enos
January 14, 2022 18:00 - 1 hour - 43.5 MBIt’s time to get social… on LINKEDIN–the world’s largest professional network on the web. And, contrary to popular opinion, your LinkedIn presence isn’t JUST for finding a job… it’s also an invaluable tool for building your brand, finding new leads, and closing deals. This week we invited LinkedIn expert, Tracy Enos, to share all her tips and tricks for leveraging LinkedIn – including using the poll feature. It just may just be the key to catching the attention of your next client… you’ll ...
Off The Marc: PR & Marketing Hits, Misses and Predictions for the New Year
January 07, 2022 19:00 - 57 minutes - 39.6 MBWith 2022 upon us, the Bickersteins are reflecting back on and, of course, arguing about some of the biggest PR hits and misses that took over the internet in 2021. From hilarious and successful PR stunts to tone-deaf “crisis management” (if you can even call it that), listen as Marc and Kathy discuss the brands that showed widespread success, those that missed the “marc”, and some insights into industry trends for this year. ★ CONTACT US ★ Website: https://onthemarcmedia.com/ Email: info@...
Bickering Over: PR & Marketing Hits, Misses and Predictions for the New Year
January 07, 2022 19:00 - 57 minutes - 39.6 MBWith 2022 upon us, the Bickersteins are reflecting back on and, of course, arguing about some of the biggest PR hits and misses that took over the internet in 2021. From hilarious and successful PR stunts to tone-deaf “crisis management” (if you can even call it that), listen as Marc and Kathy discuss the brands that showed widespread success, those that missed the “marc”, and some insights into industry trends for this year. ★ CONTACT US ★ Website: https://onthemarcmedia.com/ Email: info@...
Off The Marc: Why Engaging in Social Responsibility is Crucial for Brands Big and Small - with Chastity Heyward
December 17, 2021 16:00 - 26 minutes - 18.3 MBRecycling, volunteering, donating… all good things, right? Well, it turns out when your business gives back, people love it! This week #OffTheMarc tackles corporate social responsibility with Chastity Heyward, author of the Forbes article, “The Growing Importance Of Social Responsibility In Business.” As a business coach expert, Chastity advises brands on ways to engage in social responsibility practices to benefit their brand and the world. So come think outside the box and learn to beco...
Bickering Over: Why Engaging in Social Responsibility is Crucial for Brands Big and Small - with Chastity Heyward
December 17, 2021 16:00 - 26 minutes - 18.3 MBRecycling, volunteering, donating… all good things, right? Well, it turns out when your business gives back, people love it! This week #OffTheMarc tackles corporate social responsibility with Chastity Heyward, author of the Forbes article, “The Growing Importance Of Social Responsibility In Business.” As a business coach expert, Chastity advises brands on ways to engage in social responsibility practices to benefit their brand and the world. So come think outside the box and learn to beco...
Off The Marc: Fame, Glory, Free Stuff--And Lots of Hard Work. Why Social Media Influencers are About More Than Just Posing on Instagram – with Content Creator Lexy Silverstein
December 10, 2021 17:00 - 57 minutes - 39.5 MBWhen Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, Tik Tok, Twitter and Facebook are at the center of ad campaigns. The job of what used to be called ‘Spokespeople’ are now in the hands of social media influencers and content creators. This week’s very special guest is Lexy Silverstein, an influencer/content creator who reps numerous brands and supports sus...
Bickering Over: Fame, Glory, Free Stuff--And Lots of Hard Work. Why Social Media Influencers are About More Than Just Posing on Instagram – with Content Creator Lexy Silverstein
December 10, 2021 17:00 - 57 minutes - 39.5 MBWhen Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, Tik Tok, Twitter and Facebook are at the center of ad campaigns. The job of what used to be called ‘Spokespeople’ are now in the hands of social media influencers and content creators. This week’s very special guest is Lexy Silverstein, an influencer/content creator who reps numerous brands and supports sus...
Off The Marc: Finding Brand Authenticity in an Era of Fake News - with Stacey Kovalsky
December 03, 2021 16:00 - 37 minutes - 26 MBBetween finding an honest news source, a reliable car dealership, or even a capable carpenter for your house, it is hard to be trusting in 2021. The internet tells us a lot of information. The problem? A lot of it is contradictory! An authentic brand acts with integrity and transparency through its mission, values, and branding. Authenticity is essential because consumers are intuitive; they can tell if and when a brand is acting dishonestly. Lucky for us, we have the perfect guest to hel...
Bickering Over: Finding Brand Authenticity in an Era of Fake News - with Stacey Kovalsky
December 03, 2021 16:00 - 37 minutes - 26 MBBetween finding an honest news source, a reliable car dealership, or even a capable carpenter for your house, it is hard to be trusting in 2021. The internet tells us a lot of information. The problem? A lot of it is contradictory! An authentic brand acts with integrity and transparency through its mission, values, and branding. Authenticity is essential because consumers are intuitive; they can tell if and when a brand is acting dishonestly. Lucky for us, we have the perfect guest to hel...
Bickering Over: How Storytelling Can Help Startups Skyrocket – with Seth Erickson
November 19, 2021 15:00 - 51 minutes - 35.5 MBWhat was your favorite bedtime story growing up? Chances are you remember the characters, your parent’s voice, your favorite spot on the couch. Chances also are you already forgot your boss’s presentation this morning. Why? ENGAGEMENT. This week’s guest knows a thing or two about engaging audience members. Seth Erikson, branding and storytelling professional, wrote his own book titled, “How to Hack Humans: Storytelling for Startups.” Come learn how a shared story can connect with customers...
Off The Marc: How Storytelling Can Help Startups Skyrocket – with Seth Erickson
November 19, 2021 15:00 - 51 minutes - 35.5 MBWhat was your favorite bedtime story growing up? Chances are you remember the characters, your parent’s voice, your favorite spot on the couch. Chances also are you already forgot your boss’s presentation this morning. Why? ENGAGEMENT. This week’s guest knows a thing or two about engaging audience members. Seth Erikson, branding and storytelling professional, wrote his own book titled, “How to Hack Humans: Storytelling for Startups.” Come learn how a shared story can connect with customers...
Bickering Over: Cultivating Your Personal Brand To Grow Your Business Brand - with Caroline Castrillon
November 12, 2021 05:00 - 31 minutes - 21.6 MBSocial media is loud. An ad for cat toys, a sponsored trip to Bora Bora, a celebrity’s newest mansion tour...You're pulled in every direction. You may be asking, how can I distinguish myself online in such a busy environment? While it’s a difficult feat, doing so will not only help your personal online image, but your brand’s image as well. The key? Be authentic and be consistent. Listen in as Caroline Castrillon, founder of Corporate Escape Artist, advises business owners on how to create ...