Rod Farvard on The North Face’s Athlete Development Program

Off The Couch

English - February 21, 2023 15:50 - 40 minutes - 56 MB - ★★★★★ - 85 ratings
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Previous Episode: Jeff Pelletier on Adventure Filmmaking, Storytelling Through Trail Running, & ‘Racing Georgia’

Next Episode: Francesco Puppi on the Pro Trail Runners Association and the Future of the Sport

Newly christened The North Face Athlete, Rod Farvard, returns to the show to talk about the brand’s unique Athlete Development Program, an initiative launched earlier this month to provide 17 young athletes from a multitude of outdoor sports with resources to accelerate their careers and serve as activists in the outdoor space. Rod and I talk about the critical role such programs play in continuing to professionalize the sport of trail running; how he intends to use his platform to help decrease our environmental impact while enjoying trails and wilderness spaces; and a whole lot more.

TOPICS & TIMES

Doi Inthanon: a series of unfortunate events (3:41)Getting Rhabdo (7:49)“What’s your longest ride on Zwift?” (14:43)TNF’s Athlete Development Program (16:12)Mentorship with The North Face (20:41)Meeting the ADP team (25:04)Is running inherently selfish? (29:20)6-month program goals (33:29)3rd time’s a charm at Western States ’23 (35:13)UTMB & TDS (38:12)