In the Episode #2 of Off-Road Marketing, host Janet Carlson sits down with Cameron "Cam" Day, one of the most talented copywriters in advertising and the son of Chiat/Day co-founder, Guy Day.  In Part 1 of this episode, we discuss Cam's incredible, truly off-road work on the Wyoming Tourism campaign and the 7-11 campaign, along with thoughts on how to approach a client with an off-road idea.  Tune in every other Friday, because seriously, the world needs more outside the damn box kind of thinking!  For our listeners, there is adult language, so be advised.