Ep. 16 - Dr. David Dantzker (Northwell Health) Part 2

Off-Road Marketing

English - May 06, 2022 09:00 - 21 minutes - 14.8 MB - ★★★★★ - 2 ratings
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Previous Episode: Dr. David Dantzker (Northwell Health) Part 1

Next Episode: Ep. 17 - Joanne Borduas (Community Health & Wellness Center)

In part two of this episode of Off-Road Marketing, Janet continues her chat with Dr. David Dantzker, the former President of North Shore LIJ, a major healthcare system that has since merged into Northwell Health. They discuss how healthcare marketing has evolved with the rise of tech, physician marketing and how hospitals market themselves based on specialty.