Episode 98: Strategy In The Age Of Media Crisis

Octopus Digital Strategy

English - March 19, 2017 18:24 - 6 minutes - 9.31 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 97: Self Awareness Is A Beautiful Thing

Next Episode: Episode 99: Building Consensus

Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble CMO Marc Pritchard caused a sensation when he called on digital media providers to become transparent in the face of "crappy advertising accompanied by even crappier viewing experiences". Major advertisers, including the UK government, the Guardian and Havas have frozen all Google and YouTube advertising in the UK. What on earth is happening, how did we get here, and what is a digital strategist to do in this environment?