Episode 93: The Work

Octopus Digital Strategy

English - February 12, 2017 23:50 - 5 minutes - 8.17 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 92: Digital Strategic Frameworks

Next Episode: Episode 94: Leading As A Digital Strategist

It's a nebulous and subjective thing. Who decides what great work looks like, and why? What's more, we aren't creative directors. We are digital strategists. Our work isn't designed to inspire, amuse or move. Our work is designed to perform. So before you launch, and until you have results that validate your strategy, how can you know if your work is great?