Episode 73: Herding Cats

Independent. Contrarian. Brilliant. Difficult. Nimble. Aloof.
The digital strategist may be a multi-disciplinary octopus, but in our everyday skins, we can also resemble our feline friends. We like to work alone and on our own schedule. We don't like to follow the direction of others. We can come off as arrogant. We sometimes chase shiny objects. So how do you keep a team of strategists focused on working together, working within a broader team and delivering the best work that they can?