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Episode 72: Hiring Digital Strategists
Octopus Digital Strategy
English - September 10, 2016 18:23 - 7 minutes - 10.4 MB - ★★★★★ - 1 ratingCareers Business digitalagency digitalmarketing digitalmediacareers digitalstrategists digitalstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 71: Should I Stay Or Should I Go
Next Episode: Episode 74: The Multicultural Strategist
Finding the right digital strategist to join your team is hard. Not only are you hiring in a competitive marketplace, it is incredibly difficult to evaluate the skills of individuals in this space. The word ‘strategist’ is overused to the point that it is almost meaningless. In any given interview for this role, I could find myself speaking with a salesperson or a technologist. And the interview itself is an odd kabuki dance where it often feels like the participants are masking their true selves. So how do you truly evaluate a strategist? How do you determine their skill set? And how do you convince the true strategists to join your team?