Episode 66: The Marketing Strategist

Octopus Digital Strategy

English - August 07, 2016 23:08 - 4 minutes - 6.7 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 65: Ulysses

Next Episode: Episode 67: Sun Tzu

General Douglas MacArthur once famously said that ‘old soldiers never die; they just fade away’. Is it time for the digital strategist to just fade away? Have we reached the point of maturity and integration in our industry that there is no longer a need for our role? Should we now simply be considered as marketing strategists?