Episode 57: The Power Of Brevity
Octopus Digital Strategy
English - June 06, 2016 00:15 - 3 minutes - 5.16 MB - ★★★★★ - 1 ratingCareers Business digitalagency digitalmarketing digitalmediacareers digitalstrategists digitalstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 56: In Defence Of Being Difficult
Next Episode: Episode 58: The Stoic Strategist
'I didn't have time to write a short letter, so I wrote a long one instead'.
Mark Twain would have been writing about digital practitioners had he written that today. How many times have we sat through interminable presentations with 140 slides of data, minutely dissecting every point, speculating endlessly on the causes of fluctuations in performance? For people who work in communications, we sometimes find it hard to communicate.
Why is that? Why can't we be direct? Why can't we get to the point? And what do we lose by not doing so?