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Episode 103: Keeping It Real
Octopus Digital Strategy
English - April 23, 2017 17:15 - 4 minutes - 6.84 MB - ★★★★★ - 1 ratingCareers Business digitalagency digitalmarketing digitalmediacareers digitalstrategists digitalstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 102: The Digital Strategist As Integrator
Next Episode: Episode 104: Time To Say Goodbye
Why do people buy? They believe that what you are selling is going to fulfill their need. And that's the key word...believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity.