Six reasons why things catch on or become contagious?

OC Talk Radio

English - July 09, 2019 15:39 - 20 minutes - 18.9 MB - ★★★★★ - 6 ratings
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A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.
A quick summary of the topics covered in the book and what I will talk about:
Social currency - does it make me look good?
Triggers - how are you reminded of the product?
Emotion - strong emotions = sharing
Public - what is everyone else doing?
Practical value - is it actually helpful?
Stories - is my idea/ product a relevant part of a cool story?