144 - Digital Transformation—from Helvetica to Now.

Obsessed Show

English - August 10, 2020 10:00 - 51 minutes - 70.6 MB - ★★★★★ - 102 ratings
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Today on Obsessed Show, we're chatting with Brett Zucker.

::::: This episode is brought to you by Yellow Images. :::::

Brett Zucker, CMO of Monotype shares how brands can best champion creativity to navigate and succeed during and coming out of a crisis. Specializing in design, tech and expertise, Monotype has helped strategize branding for Southwest Airlines, Alibaba, Google, Dominos and many others.

• How a creative identity will better equip brands for the shift from shareholder value to social value
• Why investing in branding and advertising is needed now—especially for those brands deemed outside of “essential goods” categories like auto and beauty
• The power of design and visual communication in authentically building brand trust as we look at what comes next