Why marketers want to know your habits
Nudge
English - April 30, 2019 21:48 - 22 minutes - 20.8 MB - ★★★★★ - 146 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue. • Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X • Link to Richard’s LDN event https://www.eventbrite.co.uk/e/applying-insights-from-behavioural-science-to-marketing-one-day-workshop-tickets-58122696550?aff=erelexpmlt