What makes someone more convincing than others?
Nudge
English - September 11, 2019 11:50 - 24 minutes - 22.7 MB - ★★★★★ - 146 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #10: Time to stop targeting “millennials”
Next Episode: #12: The science behind influencer marketing
Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something my guest has spent years studying. In this episode, I chat to Joseph Marks who explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at.
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
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