Now to Next with Nick Nanton Feat. Marcus Sheridan

Marcus Sheridan is the guest on this episode of "Now to Next." He is a highly sought-after international keynote speaker known for his powerful transformational business approach and his best-selling book, They Ask, You Answer (which happens to be one of the most impactful books I personally read this year). So naturally, we dive into some of the things Marcus discusses in his book, but we also get into topics like the blurred line between sales and marketing in businesses today, the 5 fundamental subjects people research before they engage with a company, and how content consumption affects sales. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and has appeared on Forbes’ top 20 “Speakers You Don’t Want to Miss” list, so I’d highly advise tuning in to this episode for some fascinating and insightful business advice.

Timestamps:2:14: Marcus's background8:19: Why businesses should be transparent with cost and price13:05: How to justify premium pricing17:25: The line between sales and marketing is blurred23:44: Marcus's answer to "If you weren't in business, who would you recommend I hire?"29:18: How content consumption affects sales39:20: Marcus discusses "Best in class"46:48: Every company is a media company50:47: Where to begin with talking points and content55:17: Learn more about Marcus
Resources:marcussheridan.comMarcus on LinkedIn
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