Clara Armand-Delille: Differentiating Your Startup or VC Fund in a Crowded Market | Main Episode 12

In this episode of the Nothing Ventured podcast, host Aarish Shah
interviews Clara Armand-Delille, the founder of Third Eye Media. Clara
shares her insights and expertise in strategic communications, media
relations, marketing, and branding for startups, scale-ups, and VCs.
The
discussion begins with a comparison of PR strategies for corporates,
startups, and VC funds. Clara highlights the proactive nature of
corporate PR, while startups focus on breaking into the news and
generating a footprint. VC funds, on the other hand, work on building
their brand, profiling partners, and promoting their portfolio
investments.
The conversation then delves into the challenges
startups face in the current funding landscape. Clara advises startups
to invest in their initial launch, hire professionals if needed, and
distill their unique value proposition. She also emphasizes the
importance of celebrating smaller milestones and leveraging guest
posting to sustain a brand presence.
The podcast explores the
oversaturation of press and the need for startups and VCs to
differentiate themselves. Clara suggests bridging the language gap early
and targeting specific media outlets to showcase expertise and gain
visibility. She also discusses the importance of building relationships
with journalists and leveraging trends in the industry.
The episode
concludes with a discussion on scaling from Europe to the US and the
lack of repeat entrepreneurship in Europe. Clara advises startups to
bridge the linguistic gap, secure coverage in English media, and use PR
to position themselves as industry leaders.
Overall, the episode
provides valuable insights into PR strategies for startups, scale-ups,
and VCs, highlighting the importance of differentiation, media
relationships, and sustained brand presence.

👂 Listen to the Primer / Main Episode here - https://youtu.be/-TM2pCeVYhs

🕒 Time stamps -
02:15 - Different Approaches to PR for Corporates, Startups, and VCs
09:12 - Distilling the Investment Thesis and Differentiating in the Market
13:11 - Balancing PR and Execution for Startups
15:46 - Avoiding Oversaturation of Press Coverage
19:38 - Leveraging Guest Posting to Build Brand and Sustain Footprint
22:20 - The Challenge of Scaling from Europe to the US
28:22 - Differentiating VCs in a Crowded Market
32:23 - Bridging the Linguistic Gap for European Startups
35:55 - Tips for Startups and VCs in PR Strategy
38:18 - Conclusion and Contact Information