On advertising, marketing and narrative with Rob Walker
Notebook on Cities and Culture
English - January 11, 2010 03:16 - 58 minutes - 39.8 MB - ★★★★★ - 124 ratingsPlaces & Travel Society & Culture Arts comedy business entrepreneurship interview culture news music finance fitness design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Economist Steven Landsburg takes on philosophy
Next Episode: Economist, rationalist and blogger Robin Hanson
Colin Marshall talks to Rob Walker, observer of advertising and marketing in all their forms. Author of the New York Times‘ “Consumed” column and the book Buying In: The Secret Dialogue Between What We Buy and Who We Are,
Walker is also the co-creator of the “Significant Objects” project, an
experiment wherein various authors and media personalities craft
fictional stories to accompany everyday objects found at thrift stores.
The objects are then auctioned off, revealing the value-adding effects
of narrative.