In this episode, my guest, Meta/Instagram Content Strategist is busting Instagram algorithm myths, sharing strategies on how to grow/monetize Instagram in 2022.

Talking Points:

How did you start your career with Instagram? How can you become a Meta Creator?How can we bust Instagram algorithm myths for creators?How to standout in an oversaturated market?How can we grow our business with personalized ads?What are your hacks for Instagram growth?How to extend your reach on Instagram?The best ways to monetize on Instagram in 2022?Do hashtags matter? What are your thoughts on automation apps, such as Later, Planoly, etc.

Guest

Laurise McMillian @lauriseirl is Content Strategist at Meta/Instagram (Meta For Business/Instagram For Business).

Previously, Laurise is famous for being the Content Strategy Editor for the Refinery29 Instagram team. As a founding member of @r29unbothered, the company's Instagram channel for black female empowerment, Laurise is an industry leader in all things audience development and digital growth. 

Prior to R29, Laurise has done social media for Fox Searchlight, MTV, ELLE Magazine, Seventeen Magazine, Girls' Life Magazine, Urban Outfitters and more.

Host

Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_

NotBasicBlonde Podcast - @nbbpodcast

Olyasha Novozhylova is the CEO and Founder of NotBasicBlonde brand, dedicated to inspiring young women to create an extraordinary style and embrace their individuality.  

Model, Blogger, Entrepreneur, Author, AmazonLive Fashion Host, Fashion Editor, and Celebrity Podcast Host of NotBasicBlonde Podcast.  

As the Founder and Host of NotBasicBlonde Podcast with over 4M downloads and celebrity guests, where no topic is off limits, Olyasha provides millennials an ultimate guide on entrepreneurship, dating, marketing, self-development, astrology, spirituality, fashion, coaching, beauty,health&wellness.  

Graduated from Georgia State University with a BBA in Managerial Sciences, Olyasha successfully built a career in IT/Project Management, before she became a full time entrepreneur.  

Author of the children’s book Cutie the Unicorn – It’s ok to be different, Olyasha teaches our younger generation how to express their individuality.  

Olyasha has led an impressive 15-year career in fashion and runway in US and overseas, as well as enjoying several acting roles.  

Olyasha has partnered with over 100 nationwide brands such as Cartier, Revolve, PrettyLittleThing, PGA, Steve Madden, Too Faced, Vital Proteins, Tarte, DryBar, Drunk Elephant, etc.



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