The Inspiration Behind $15m XPRIZE Feed the Next Billion

For over 25 years, XPRIZE has convened the brightest minds from around the globe to tackle the world’s greatest challenges. One of the most pressing problems facing humanity today is food insecurity, and the need for nutritious, affordable, and sustainably-sourced food has reached critical status. In this exciting episode hosted by XPRIZE Founder and Executive Chairman, Peter H. Diamandis, we’re talking to world-renowned author, philanthropist and business strategist, Tony Robbins, as he discusses the inspiration behind the latest competition, $15M XPRIZE Feed the Next Billion.

By 2050, Earth’s population will have reached 9.7 billion. The demand for high protein products is increasing while the impact from current meat production practices is devastating our planet. The COVID-19 pandemic has worsened food insecurity, food safety, and access for many communities around the world. Furthermore, cities projected to face rapid population growth and wealth increase are experiencing surges in demand for poultry and fish as opposed to red meat. While there is increasing activity in utilizing plant-based and cultivated approaches to create meat alternatives, more work is needed to make it widespread. XPRIZE Feed the Next Billion is a $15M competition incentivizing teams to produce chicken and fish alternatives that replicate or outperform conventional protein in structure, versatility, sensory properties, and nutritional profile, while having a lower comparable environmental footprint.

Today’s guest, Tony Robbins, is an entrepreneur, #1 NY Times best-selling author, philanthropist, and the nation’s #1 life and business strategist. Author of six internationally bestselling books, including the recent New York Times #1 best-seller MONEY: Master the Game and UNSHAKEABLE, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars. Tony Robbins has made it one of his life's missions to help feed as many people as possible. As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 500 million meals in the last 5 years to those in need. He is on track to provide 1 billion meals over the next 5 years. He has also initiated programs in more than 1,500 schools, 700 prisons, and 50,000 service organizations and shelters. He provides fresh water to 250,000 people a day in India in order to fight waterborne diseases, the number one killer of children in that country. 

Recently named by Fortune as one of the “World’s 50 Greatest Leaders,” Peter H. Diamandis is the founder and executive chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the executive founder of Singularity University, a graduate-level Silicon Valley institution that counsels the world's leaders on exponentially growing technologies. As an entrepreneur, Diamandis has started over 20 companies in the areas of longevity, space, venture capital and education. He is cofounder of BOLD Capital Partners, a venture fund with $250M investing in exponential technologies, and co-founder and Vice Chairman of Celularity, Inc., a cellular therapeutics company. Diamandis is a New York Times Bestselling author of two books: Abundance – The Future Is Better Than You Think and BOLD – How to go Big, Create Wealth & Impact the World. His newest book in this series of exponential technologies—The Future is Faster Than You Think—was released on January 28, 2020. He earned degrees in molecular genetics and aerospace engineering from MIT and holds an M.D. from Harvard Medical School.

Links:

XPRIZE.org

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