Not Another Marketing Podcast

Demystifying Backlinks: Strategies for Building Authority with Matt Harrison

In this weeks Not Another Marketing Podcast I'm chatting with Matt Harrison, Vice President of Global Operations at Next Net Media, who sheds light on the evolving landscape of backlinks in SEO. We talk about the significance of backlinks today, contrasting outdated strategies with modern, effective approaches. Matt emphasises the importance of niche-relevant backlinks and quality content over quantity, discussing strategies like guest posting and link insertions. He also touches on the role...

Exploring Innovative Marketing Strategies with Mona Kinal

This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world’s largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies. We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's brand strategy, utilising brand archetypes like 'The Explorer' to differentiate and engage in the...

Digital Marketing’s Creativity Crisis – Exploring solutions with Deirdre McGlashan

In this weeks Not Another Marketing Podcast, Deirdre McLoughlin, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI. Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design. We chat about the potential of Ai to enhance creativity by providing endless resources for inspiration, suggesting hints for ideatio...

How Google Ranks a Website with Greg Brooks

This week on Not Another Marketing Podcast we ask the question 'Do we know how Google ranks a website?'. This is a great chat with Greg Brooks, CMO and partner at SearchTides. Greg talks about how he's pretty sure how Gogle works! We dig into the complexities surrounding Google's website ranking system, providing insights into various aspects like domain authority, content quality, and technical optimisations. Greg also explains how SearchTides understands these ranking factors through ex...

How Virtual Assistants Can Transform Your Agency or Business with Barbara Turley

In this weeks Not Another Marketing Podcast, Barbara Turley, CEO of The Virtual Hub, chats with me about the benefits of virtual assistants (VAs) and how they can help businesses optimise their operations. Barbara highlights the importance of optimising human capital and how a properly delegated VA can drive business growth. She also talks about the lines between VAs, freelancers and designers, emphasising the need for process development for efficient delegation. We also chat about the imp...

Navigating the Ever-Changing World of Digital Marketing with Michelle Bassett

In this weeks Not Another Marketing Podcast, Michelle Bassett, a data scientist with a marketing background, chats about the evolving face of marketing. Michelle shares her perspective on the need for marketers to be adaptable and patient, especially in the face of changes brought on by advancements in AI and Data Science. We also touch on the need for marketers to understand overall business operations for effective strategy implementation, advice to young marketers about gaining practical...

Email Delivery and Avoiding Spam Boxes with Scott Cohen from Inbox Army

This week on Not Another Marketing Podcast I'm chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army. We're talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google. Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also touches on regulations such as GDPR and CASL that emphasize data protection and privacy. There'...

Amanda Dorenberg

This is a fascinating chat with Amanda Thornberg, president of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau). We're delving into the world of Out-of-Home (OOH) advertising. Amanda explains the power and potential of this often-overlooked medium. Discussing everything from billboards to sophisticated 3D displays, Amanda provides insights into how OOH integrates with other advertising forms, the strengths of OOH in targeting and analysing audience data, and the challenges of meas...

How will Ai help our marketing efforts in 2024 with Daniel Maloney

In this episode of Not Another Marketing Podcast, I chat with Danny Maloney, the CEO and co-founder of Tailwind. We discuss the impact of artificial intelligence (AI) on the marketing industry and how it can be harnessed to improve results. We also debate whether AI will replace marketing jobs in the future or make them more efficient and strategic. Danny highlights the role of AI in creating quality, compelling content and improving ad targeting. However, he also cautions about issues rel...

Remote communication strategy with Wayne Stanley

Buyer personas. Do they work? A chat with Jim Kraus

Welcome to another episode of Not Another Marketing Podcast and this week we have a fascinating chat lined up for you as we're diving into the world of buyer personas. Joining me is the President of the Buyer Persona Institute, Jim Kraus. With years of expertise in the field, Jim is here to guide us through the nuances of understanding, creating, and utilising buyer personas to enhance your marketing efforts. What are personas? How do we start building them and can ChatGPT can help? We also...

Brand conversations with Kate DiLeo

Join me for a fascinating conversation with Kate DiLeo, a renowned brand architect, #1 international bestselling author, and the visionary behind The Brand Trifecta. Delve into the world of branding as we discuss the importance of genuine conversations with clients, contrasting it with mere one-sided communication. We talk about branding, cringeworthy conversations, how Kate looks at content marketing in general and how to measure the results of your conversations. Connect with Kate Websi...

How Ai is Helping Marketing Agencies with Tim Butler

This week I'm chatting with Tim Butler a marketing professional with more than two decades of experience in sales, marketing, and consulting. He's also the founder and CEO of marketing consultancy firm Innovation Visual. Tim shares his thoughts on ChatGPT and Ai in general, how his team are using it, how he see's Ai helping with customer communications and are we all going to lose our jobs!

Retention Marketing Strategies with Josh Tay

Media Buying Unraveled with Mary Ann Pruitt

What is high quality content with Joe Zappa

Welcome to Not Another Marketing Podcast where I'm talking to Joe Zappa the Founder and CEO of Sharp Pen Media who produce premium content for public companies, high-growth startups etc. This week where talking high quality content and how to do it!

Is Ai going to take your marketing job with Damon Burton

Welcome to Not Another Marketing Podcast where I'm talking to Damon Burton, founder of SEO National who help big and small clients make more from their content. This week we're talking about if Ai is going to take your content marketing job.

Should I be a podcast guest with Tom Schwab

Welcome to Not Another Marketing Podcast where I'm talking to Tom Schwab the founder and Chief Evangelist Officer at Interview Valet a podcast guest agency. This week we're talking about if podcast guesting is worth it with a podcast guest!

Writing email campaigns that convert with Monica Badiu

Welcome to Not Another Marketing Podcast where I'm talking to Monica Badiu an email marketing Conversion Copywriter & Copy Coach so this week we're talking email copywriting.

Finding the perfect client for your marketing agency with Robert Patin

Welcome to Not Another Marketing Podcast where I'm talking to Robert Patin, founder of Creative Agency Success and a two-time international best-selling author. This week we're talking about finding the perfect customer for your marketing agency.

How to market with influencers: Insights from Kalim Kalla

Welcome to Not Another Marketing Podcast where I'm talking to Kalim Kalla the Brand Manager for Patrol Grooming. This week were talking about influencer marketing.

An On-Page SEO Masterclass with Kyle Roof

Welcome to Not Another Marketing Podcast where I'm talking to Kyle Roof the founder of SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. This week we're talking on-page SEO.

A words first web design chat with Matt Banker

Welcome to Not Another Marketing Podcast where I'm talking to Matt Banker the Founder & Visionary of Banker Creative who takes a “words-first” approach to web design and marketing, so this week we're talking about the words of your website.

Website Accessibility. Insights from ADA Compliance Expert Jenny Woldt.

Welcome to Not Another Marketing Podcast where I'm talking to Jenny Woldt, President and CEO of Splash Box Marketing, a creative marketing and 508 ADA compliance agency so this week we're talking website accessibility.

Google Tag Manager explained with JJ Reynolds

Welcome to Not Another Marketing Podcast where I'm talking to JJ Reynolds the founder of Media Authentic who specialise is measuring our marketing efforts. This week we're talking Google Tag Manager.

An email marketing segmentation masterclass with Chris Donald

Welcome to Not Another Marketing Podcast where I'm talking to Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation. This week we're having a masterclass in email marketing segmentation.

SEO & Chat GPT with Tory Gray. A total binfire or a perfect match?

Welcome to Not Another Marketing Podcast where I'm talking to Tory Gray the Founder of The Gray Dot Company, a highly experienced digital marketing consultant and has more than 15 years of experience in SEO. This week we talk about generative Ai and SEO.

Website translation and transcreation with Evan Kramer

Welcome to Not Another Marketing Podcast where I'm talking to Evan Kramer the CEO of Motion Point who specialise in translation and localisation. This week we're talking website translation and transcreation.

How to be a thought leader with Peter Murphy Lewis

Welcome to Not Another Marketing Podcast where I'm talking to Peter Murphy Lewis who says he's not a thought leader but I think he is really! Pete is VP of Marketing at a healthcare company, a keynote speaker and through his own company has coached the business lives of over 200 CEOs with his Fractional CMO services. This week we're talking how to be a thought leader.

Google Analytics 4. Whats happening in July? A chat with Courtney Lindau.

Welcome to Not Another Marketing Podcast where I'm talking to Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity. This week we're talking Google Analytics 4.

How Ai is making our digital ads with Matt Swalley

Welcome to Not Another Marketing Podcast where I'm talking to Matt Swalley Co-Founder and Chief Business Officer of Omneky, an AI marketing platform that generates and optimises personalized ad creatives. This week we're talking how Ai is making our ads.

How Ai can help us deliver a better customer experience with Nick Bond

Welcome to Not Another Marketing Podcast where I'm talking to Nick Bond the Founding Partner and Head of Product at Apex, an AI-driven solution that measures customer experience so this week we're talking how Ai is helping us deliver a better customer experience.

A demand generation masterclass with Deanna Shimota

This week on Not Another Marketing Podcast I'm thrilled to have Deanna Shimota, the CEO of GrowthMode Marketing and the host of The Demand Gen Fix Podcast join me. Get ready for a Demand Generation masterclass.

Mastering Social Selling on LinkedIn with Tim Hughes

In episode 181, I'm diving into social selling on LinkedIn with Tim Hughes the author of Social Selling: Techniques to Influence Buyers and Changemakers.

Google link spam update chat & backlink strategy with Matt Ranta

Welcome to Not Another Marketing Podcast where I'm talking to Matt Ranta Head of Practice for Digital Transformation, E-Commerce & Strategy with digital marketing consultants Nimble Gravity. This week we're talking Google's link spam update and back linking strategy.

Outsourcing social media management with Greg Brooks

Welcome to Not Another Marketing Podcast. This week we're talking about outsourcing your social media with the Chief Growth Officer at Rocket Station, Greg Brooks. Stand by for a heap of insight.

Content repurposing strategy with Sarah Block

Welcome to Not Another Marketing Podcast where I'm talking to writer, editor, and content marketing strategist Sarah Block. This week we're talking about repurposing your content.

Marketing automation strategy with Ali Schwanke

Welcome to Not Another Marketing Podcast where I'm talking to marketing and sales technology advisor and the co-host of HubSpot Hacks, Ali Schwanke. This week we're talking marketing automation strategy.

Video marketing tactics and a dash of Ai with Nathan Labenz

Welcome to Not Another Marketing Podcast where I'm talking to Nathan Labenz, the CEO of Waymark, the world's first input-free, automated marketing platform for video so we're talking video marketing & Ai.

Should brands be talking about social issues with Jane Ostler

Measuring the return on investment of your marketing efforts with Ben Lund

Welcome to Not Another Marketing Podcast where I'm talking to ex-Googler and the founder of Rise Marketing Group Ben Lund. This week we're talking measuring the return on investment of your marketing efforts.

What is Mastodon with Yong-Soo Chung

Welcome to Not Another Marketing Podcast where I'm talking to Yong-Soo Chung, host of the First Class Founders podcast, serial entrepreneur and growth marketer. This week we're talking Mastadon for marketers. Should we bother with it.

Website copywriting tips with Nick Poninski

Welcome to Not Another Marketing Podcast where I'm talking to author and expert copywriter Nick Poninski about the basics of website copywriting. Listen up for lots of advice.

Going viral. Strategy or luck? A chat with Tamara Thompson.

Welcome to Not Another Marketing Podcast where I'm talking to Tamara Thompson Founder, & CEO of Broadcast Your Authority, a content marketing agency specializing in creating repurposable micro-content. This week we're talking viral content.

Is traditional blogging dead? Blogging strategy chat with Lyndsi Edgar.

Welcome to Not Another Marketing Podcast where I'm talking to Lyndsi Edgar the founder & director of eLuminate Marketing. This week we're talking blogging strategy and is the traditional blog dead?

Email marketing for ecommerce with Kyle Stout

Welcome to Not Another Marketing Podcast where I'm talking to Kyle Stout the founder of Elevate & Scale, a leading digital marketing agency. This week we're talking about email marketing for ecommerce.

SEO basics for marketers with Hilary Angrove

Welcome to Not Another Marketing Podcast where I'm talking to Hilary Angrove, Director of Business Operations at Digital Marketing agency Make Your Mark Today. This week we're talking SEO basics & the things a marketer needs to know.

Digital marketing skills & what you need to succeed with Clay Mosley

Welcome to Not Another Marketing Podcast where I'm talking to Clay Mosley the CEO of Dripify, an online marketing training and coaching platform so we're talking digital marketing skills and what you need to succeed.

Personal branding for solopreneurs & freelancers with Patty K

Welcome to Not Another Marketing Podcast where I'm talking to marketing consultant, speaker and author Patty K about personal branding for freelancers & solopreneurs. Stand by for lots of tips & advice.

A Twitter for business masterclass with Samantha Kelly

Welcome to Not Another Marketing Podcast where I'm talking to Twitter expert, author and Tedx speaker Samantha Kelly so stand by for a Twitter masterclass with live tweeting!