Not Again Podcast: Into the Vault: #YourJobSucks - Copywriter

Hey guys! This week, I went back into the vault and found a #YourJobSucks episode with comic Jinx Yeo, back when he was working as a freelance copywriter.

In this episode, Jinx shares the different types of copywriting and what he mostly worked on: mail-order advertisements. He explains to me where his work typically appeared, the industry he mostly wrote for, and how direct mail advertisement works. He breaks down how he approaches his work and the importance of understanding the customers.

He compares direct mail and digital mail in advertising, gimmicks used to entice customers, and the applied psychology needed to make effective advertisements. He opens up about working in the advertising industry, how he got interested in the work, and tells me how to get a start in this competitive industry.

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