Welcome to our 10th issue!

We are mid-way through a year that can only be described as uncertain. However, I think we can all safely say that we can see the light at the end of the tunnel after a turbulent 2020 for most of us.

The Global IP Matrix has weathered the storm by working tirelessly to focus more on the digital side of its business and has evolved to suit the ‘new normal’. Our popularity & readership has grown immensely since we introduced the audio version of our publication alongside our even more robust social media presence.

We have recently launched a new podcast, "You, Me, & IP," to tap into this sector, which allows our clients to speak in person about their background in this industry and their latest editorial contributions to our magazine.

In this latest exciting edition, we have introduced two new segments, "Empowering the Future of IP in Africa," sponsored by Minyogo & Associates in Cameroon and “The Voice of Associations," endorsed by INTA & AIPPI.

INTA CEO Etienne Sanz de Acedo delivers a compelling article on INTA's evolution through the pandemic whilst keeping the global IP community together (virtually). Dr. Guillaume Henry represents AIPPI by discussing artificial intelligence in intellectual property and the increasing use of AI to create intellectual works and technical inventions.

Sue Leslie, the Marketing Assistant at Patent Seekers, UK, delivers guidance to inventors on how essential it is for innovative companies and inventors to be aware of the dos and don'ts for protecting their ideas and intellectual property (IP) available. Also, Alice Roy, Business Developer at IPzen, talks about securing data in the Cloud plus many more informative articles from professionals in IP.

As always, many thanks to all our contributors for your valuable content and to our readers; we hope you enjoy this issue.

Elvin Hassan

Editor & head of International Liaisons.

If you would like to share your industry news and stories in future issues of The Global IP Matrix magazine, then please contact us at +44 (0)203 813 0457 or email [email protected]

www.gipmatrix.com

Intellectual property news direct from the source!