North Star Podcast
90 episodes - Afar - Latest episode: almost 3 years ago - ★★★★★ - 95 ratingsA deep dive into the stories, habits, ideas, strategies and methods that drive fulfilled people and create enormous success for them. The guests are diverse, but they share profound similarities. They’re guided by purpose, live with intense joy, learn passionately, and see the world with a unique lens. Each episode lets us soak in their hard-earned wisdom and apply it to our lives. Guests include Neil deGrasse Tyson, Seth Godin, and Tyler Cowen.
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Episodes
Rob Henderson: An Internet Academic
May 24, 2021 16:45 - 1 hour - 49.6 MBRob Henderson is one of my favorite up-and-coming writers. I like him because he's one of those people who doesn't fit into a category. He's a Ph.D. candidate in psychology, but I met him in a book club about technological stagnation. He's spent years in the academy, first at Yale and now at Cambridge, but most of his influence comes from his online writing. Most of all, he's interested in human nature. In particular, psychology, status, and social class. Those interests come from his back...
Chrisman Frank and Ana Lorena Fabrega: How Childhood Education Will Change
May 17, 2021 11:00 - 1 hour - 51.2 MBThis week, I have two guests. Both are affiliated with Synthesis, a new kind of online school where kids learn through games and simulations. One is Chrisman Frank, the CEO of Synthesis. The other is Ana Lorena Fabrega, who is their Chief Evangelist. Here's the backstory: A few years ago, Elon Musk asked the co-founder to start an experimental school with him at Space X. The goal was to develop students who are enthralled by complexity and solving for the unknown. Synthesis was the most in...
Ash Fontana: Building Artificial Intelligence
May 07, 2021 19:36 - 1 hour - 46.9 MBAsh Fontana is an entrepreneur, investor, and author. As an entrepreneur, he was only of the early employees at an online investing platform called AngelList. From there, he became the Managing Director at Zetta, the first investment fund focused on artificial intelligence. Now, he's the author of the AI-First Company. This conversation is about that book. Ash says that AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definit...
Li Jin: Creating the Creator Economy
February 16, 2021 17:50 - 1 hour - 75.3 MBMy guest today is Li Jin, the founder and managing partner at an early-stage venture capital firm called Atelier. She's known for her extensive writings about the Passion Economy. Her essays explore how people can make a living from their passions and creative skills. All of her writing is filtered through the lens of consumer startups and the technology industry. In this episode, we explore Li's perspective on the future of the creator economy. We talk about what it'll take to bui...
Zena Hitz: Liberal Arts Thinking
February 01, 2021 12:00 - 1 hour - 71.5 MBMy guest today is Zena Hitz, a tutor at St John’s and the author of an excellent book called Lost in Thought: The Hidden Pleasures of an Intellectual Life. Her book explores the meaning and the value of learning for its own sake, through images and stories of bookworms, philosophers, scientists, and other learners, both fictional and historical. That’s the jumping-off point for this episode. We also talked about the relationship between religion and the Liberal Arts, why studying the Liber...
Tiago Forte and Will Mannon: Building Cohort-Based Courses
January 25, 2021 19:00 - 1 hour - 95.9 MBI have two guests today: Tiago Forte and Will Mannon. Tiago is my business partner and the creator of an online course called Building a Second Brain. The two of us record a podcast like this every year to reflect on what we’ve learned about the online education industry. And this time, we invited our Director of Student Experience: Will Mannon. Will oversees all aspects of the student experience with the exception of curriculum design. He’s at the frontier of thinking about live online ...
Gagan Biyani: Building Silicon Valley Startups
January 25, 2021 12:00 - 1 hour - 99.7 MBMy guest today is Gagan Biyani, the current CEO of an education startup (where I’m both an investor and an advisor) that helps teachers run Cohort-Based Courses on the Internet and has students from around the world. Gagan also founded a multi-billion dollar online education platform called Udemy. Afterward, he founded Sprig, a food delivery platform that grew to a nine-digit valuation but eventually failed. So today, he has the distinct pleasure of being both the founder of a unicorn and th...
Trevor Bauer: Playing Professional Baseball
December 21, 2020 12:00 - 1 hour - 67.8 MBMy guest today is Trevor Bauer, who is arguably the very best pitcher in Major League Baseball. In 2020, he had the lowest Earned Run Average of any pitcher and won the National League Cy Young Award, which goes to the top pitcher in the game. I wanted to interview Trevor not only because he's an excellent pitcher, but because he takes a radical approach to the game. He's a physicist and a scientist. A scholar and an entrepreneur. And you don't find that combination very often. Furthermore, ...
Nik Sharma: Building DTC Companies
November 16, 2020 12:00 - 2 hours - 111 MBMy guest today is Nik Sharma, the founder of Sharma Brands and an advisor to companies like Judy and Cha Cha Matcha. Nik is one of my very best friends and my go-to person for all things commerce. Since we first met, we've spent hours exploring the future of marketing and commerce together and recorded this podcast to give you a window into what our conversations are like. We started with Nik's philosophy of launching Direct-to-Consumer brands. I particularly liked Nik's idea of "The Brag ...
Kevin Kelly: Seeing the Future
November 09, 2020 12:00 - 1 hour - 86.4 MBMy guest today is Kevin Kelly, who co-founded Wired Magazine in 1993 and served as its Executive Editor for the first seven years. As one of the most important futurists of our generation, he's published a number of books including The Inevitable, What Technology Wants, and New Rules for the New Economy which is my favorite one. Coolest of all, he's also a founding member of the board of the Long Now Foundation, a non-profit devoted to encouraging long-term thinking. We discussed the Long ...
Will Ahmed: Founding WHOOP and the Future of Wearables
November 02, 2020 12:00 - 1 hour - 59.2 MBWill Ahmed is the Founder and CEO of WHOOP, which has developed next-generation wearable technology for optimizing human performance and health. I found him through an excellent interview he hosted with Rory McIlroy, a winner of four major championships who was once the #1 golfer in the world. Then, once we started talking, he told me about the group chats he shares with other top golfers like Justin Thomas. The man is obsessed with health technology like nobody I’ve ever come across, so c...
Seth Godin: Writing Every Day
October 26, 2020 11:00 - 46 minutes - 42.8 MBMy guest today is Seth Godin, the author of nineteen international bestsellers that have been translated into more than 35 languages. My all-time favorite is Purple Cow, which I discovered in college and became my nickname. This is my second interview with Seth, who has published an article every day now for more than a decade. If you want to be a prolific creator, Seth is one of the best teachers you can possibly find. This interview is all about his writing practice. Seth calls himself a...
David Nemetz: Founding Bleacher Report
October 19, 2020 11:00 - 1 hour - 69.6 MBMy guest today is Dave Nemetz, the Founder of Bleacher Report, which was one of my favorite media companies as a kid. During his time there, Dave oversaw video, business development, and business operations. He helped grow the audience to more than 40 million monthly unique visitors before selling the company to Turner Broadcasting in 2012. Today, he is the Founder of Inverse and the Executive Vice President of Bustle Digital Group where he leads growth and business strategy for Inverse, Inp...
Rabbi David Wolpe: Jewish Wisdom
October 12, 2020 11:00 - 1 hour - 64.3 MBNewsweek Magazine once called Rabbi Wolpe the most influential rabbi in America. He is the Senior Rabbi at Sinai Temple in Los Angeles and he's the author of eight books including one about King David and another gem called Why Be Jewish? I don't remember the last time I enjoyed preparing for an interview so much. I'm named after King David, but until this interview, I hadn't explored the history of my name in more than a decade. This interview touches on various parts of Judaism including...
Joe Henrich: What Makes Society Smart?
October 05, 2020 11:00 - 1 hour - 108 MBMy guest today is Joseph Henrich, a professor at Harvard and an expert on the evolution of human cooperation and culture. I am a big fan of his book, "The Secret of Our Success" and he just published a new one called the Weirdest People in the World about people who fall under the acronym WEIRD: Western, Educated, Industrialized, Rich, and Democratic. Through his research, he explains culture's role in evolution. He shows how evolutionary theory can help us learn, innovate, and share knowled...
Grant Sanderson: Math For The Masses
September 28, 2020 11:00 - 1 hour - 74.1 MBMy guest today is Grant Sanderson, the man behind one of the world's largest math-focused YouTube channels: 3blue1brown. He has more than 3 million subscribers and his videos have been watched more than 150 million times. Before making videos he studied math and computer science at Stanford before working at Kahn academy. On YouTube, he brings a visuals-first approach to math. Every video starts with a narrative or storyline. Then it revolves around imagery that illuminates the beauty of m...
Eric Jorgenson: Lessons from Naval Ravikant
September 14, 2020 11:00 - 54 minutes - 50 MBMy guest today is Eric Jorgenson, a Product Strategist at Zaarly and the author of the Almanack of Naval Ravikant: a guide to wealth and happiness. The book collects and curates Naval's wisdom from Twitter, podcasts, and essays over the past decade. Naval is the founder of Angel List, an angel investor who has invested in companies like Twitter and Uber, and the man behind one of the most popular Twitter accounts in the world. He's known for his thoughts on startups, investing, crypto, wealt...
Morgan Housel: Writing for the Internet
September 07, 2020 11:00 - 59 minutes - 54.2 MBMorgan Housel is a partner at The Collaborative Fund and a former columnist at The Motley Fool and The Wall Street Journal. He's the author of The Psychology of Money, where he shares 19 stories about the strange ways people think about money and teaches you how to manage it. I revere Morgan's writing, and this episode was my chance to finally ask him about how he writes so well. We talk about why listening to loud music helps Morgan think, lessons from his favorite non-fiction writer, and...
Claire Lehmann: Building an Internet Media Company
August 31, 2020 11:00 - 1 hour - 62.2 MBMy guest today is Claire Lehmann, the founder and editor-in-chief of Quillette, a for-profit online magazine that publishes essays on topics like politics, science, and academia. We started our conversation talking about Quilette's business model and the niche it occupies on the Internet. Then, we moved on to societal topics like the longevity of bureaucracies, the pros and cons of standardized tests, and what Claire would change about childhood education. ____________________________ Sh...
Balaji Srinivasan: Living in the Future
August 24, 2020 11:00 - 1 hour - 98.6 MBMy guest today is Balaji Srinivasan, an angel investor and entrepreneur. When it comes to the future, he's the single most creative person I know because he's so technical, innovative, and polymathic. Talking to him is an experience unlike talking to anybody else, which I tried to replicate in this conversation. A little bit about Balaji. He's worked as the Chief Technology Officer at Coinbase and a General Partner at Andreessen Horowitz. In the world of academia, he holds a BS/MS/PhD in E...
Nadia Eghbal: Open-Source Software
August 17, 2020 11:00 - 1 hour - 61.4 MBMy guest today is Nadia Eghbal, an independent researcher and the author of Working in Public: The Making and Maintenance of Open Source Software. She currently works on the writer experience team at Substack. She did a lot of her research at Protocol Labs where she studied the production and economics of open source. Before that, she worked on the open source team at GitHub. One of the core theses of her work is that open-source software projects don't have zero marginal cost. Maintenance...
Matthew Kobach: Social Media Brands
August 10, 2020 11:00 - 1 hour - 64.5 MBMy guest today is Matthew Kobach, the Director of Content Marketing at Fast and the former Manager of Digital and Social Media at the New York Stock Exchange. Matthew and I met on Twitter, where he shares actionable strategies for building brands on Twitter, Instagram, and Facebook, and YouTube. He does it with a level of humor and honesty I’ve never seen in the social media industry. This episode is a deep dive into Matt’s philosophy of social media. We started by talking about his all-ti...
David Brittain: Designing iPad Apps
August 03, 2020 11:00 - 1 hour - 58.9 MBDavid Brittain is the CEO of Concepts, my favorite iPad app. It's marketed as a "flexible sketching" app and geared towards people in the early stages of the thinking process. I use it to visualize my ideas, many of which I share on Twitter and in long-form essays. People use the app for mind-maps, mood boards, sketch plans, designs, and illustrations. I particularly enjoy the screenshots of architects using the app to design buildings. On this episode, David and I talked about the busines...
Tyler Cowen: Production Function
July 20, 2020 11:00 - 1 hour - 79.6 MBTyler Cowen is an economics professor at George Mason University. He runs the Mercatus Center, which bridges the gap between academic ideas and real-world problems. He’s published a new post every day for the past 17 years on his blog called Marginal Revolution, where he writes about economics, arts, culture, food, and globalization. Beyond that, he also writes for Bloomberg and hosts his own podcast called Conversations with Tyler. Tyler ends every episode of his podcast asking about ot...
Patrick McKenzie: Internet Famous
July 06, 2020 19:22 - 1 hour - 181 MBMy guest today is marketer and software engineer Patrick McKenzie, who writes mostly about software-as-a-service businesses. He currently works for Stripe as a writer and an overall software business expert. I remember when I signed up for Stripe's Atlas program to incorporate my LLC, almost all of the documentation that wasn't legal documentation was written by Patrick. Patrick has also started multiple software businesses such as a bingo card creator for teachers, an automated appointmen...
Will Mannon: Running an Online Course
June 26, 2020 23:26 - 1 hour - 207 MBMy guest today is Will Mannon, the student manager for my online writing school called Write of Passage. Will oversees all aspects of the student experience with the exception of curriculum design. He’s at the frontier of thinking about live online learning, from how assignments should be delivered to how live sessions should be structured. This conversation is a deep-dive into our work together. We start by talking about the difference between Type 1 and Type 2 online courses. Then, we mo...
Sara Dietschy: From YouTube to Business
June 15, 2020 18:15 - 1 hour - 205 MBMy guest today is Sara Dietschy, a YouTuber with more than 620,000 YouTube subscribers. This is the fourth interview I’ve recorded with her. It’s her second appearance on the North Star Podcast, and I’ve been interviewed twice on her podcast called That Creative Life. Sara makes a couple of videos every week focused on creativity, technology, and entrepreneurship. Most of her revenue comes from paid partnerships, and she’s teamed up with brands like Intel, AT&T, Visa, Squarespace, and Bes...
Austin Rief & Alex Lieberman: Morning Brew’s Secret Sauce
June 08, 2020 21:40 - 1 hour - 185 MBI have two guests this week: Austin Rief and Alex Lieberman, the founders of Morning Brew. Their business-focused daily email newsletter now has more than 2 million readers. These two gentlemen started the company in college while studying at the University of Michigan. It began as a simple idea — to make business news more interesting for young people. While helping his college classmates prepare for job interviews, Alex noticed they failed to connect with traditional business news. They wa...
Tiago Forte: What's Next in Education
June 01, 2020 17:20 - 2 hours - 283 MBMy guest today is Tiago Forte. He runs an online course called Building a Second Brain, which I took in August of 2017. I went from being overwhelmed by information to being in control of it. My writer’s block disappeared and my productivity skyrocketed. Tiago changed the way I thought about work and my relationship with information. Fast forward to today, and Tiago and I are business partners. He helped me create my online writing course, Write of Passage and together, we’re building the in...
Michael Mayer: Building the Next Amazon
May 27, 2020 16:11 - 53 minutes - 49.1 MBMy guest today is Michael Mayer, the co-founder and CEO of Bottomless. This episode explores business from a variety of angles. Michael talks about how he thinks about marketing at bottomless, and the accumulating advantages that drive the company. He also talks about what he learned at YCombinator, why startups that move fast have such an advantage, and how to think about execution in a fast-growing company. Five years ago, Michael was a dish washer. Then he worked at Nike before receivin...
Matt Cooper: Online Education Platforms
May 18, 2020 11:00 - 1 hour - 93 MBMy guest today is Matt Cooper, the CEO of Skillshare — a subscription-based online learning platform where people can take classes on-demand. The main categories are creative arts, design, entrepreneurship, lifestyle, and technology. Before joining Skillshare, Matt was the CEO of Visually, an online marketing place for creative work. And before that, he was the VP of Operations for oDesk, the world’s largest marketplace for online work now known as UpWork. Matt and I spoke about the futur...
Jennifer Morrison: Being a Hollywood Actress
May 11, 2020 15:49 - 1 hour - 190 MBMy guest today is Hollywood actress, producer and director Jennifer Morrison. She’s known for her roles as Dr. Allison Cameron in the medical-drama series House and Emma Swan in an adventure-fantasy series called Once Upon a Time. She also appeared in movies like Star Trek and TV shows like This is Us and How I Met Your Mother. We got connected through a workshop I hosted called “How to Crush it on Twitter,” which is exactly the kind of wonderful serendipity I talk about when I talk about...
Alex Danco: Funding the Future
May 04, 2020 11:00 - 1 hour - 236 MBToday’s guest is Alex Danco, one of my favorite writers in the world. Back when I was in college and before I started writing, Alex was one of the first people who made me say “Wow I want to write like this for a living.” For years, he worked on the Discover team at Social Capital where he wrote a weekly newsletter called Snippets. Now, he’s joining the Shopify Money team, where he’s building the future of financing merchants and entrepreneurs with everything they do. This episode begins wit...
Ryan Singer: Design and Consciousness
April 27, 2020 11:00 - 1 hour - 140 MBMy guest today is Ryan Singer, the head of Project Strategy at Basecamp. Ryan recently published a book called Shape Up where he describes his process for planning, designing, and executing projects at Basecamp. In this interview, instead of talking about Shape Up and the principles in the book directly, we danced around those topics and applied them to ideas like consciousness, architecture, and product management. We talked about the interaction between design and consciousness and how R...
Andy Matuschak: Designing Education
April 07, 2020 02:12 - 1 hour - 201 MBMy guest today is software engineer, designer, and researcher Andy Matuschak. He’s focused on Tools for Thought — which is a fancy way of saying that he works on technologies that expand what people can think and do. Before working as a researcher, he helped build iOS at Apple, focusing on foundations like multitouch, animation, and inter-app coordination. Then, he worked at Khan Academy where he led and co-founded the Research & Development group. In this conversation, we talk about the str...
Chris Zarou: The Top of Hip-Hop
February 02, 2020 18:46 - 1 hour - 257 MBMy guest today is Chris Zarou, the CEO of Visionary Music Group and the behind-the-scenes mastermind behind the success of Logic and Jon Bellion. I’ve been a fan of both his artists since my early days of college, so I’ve watched them both blow up with my own eyes. The episode begins with Chris’ time playing Division 1 soccer before transitioning to artist management. From there, he talks about how he met Logic and what he’s learned from Jon Bellion about the creative process. And finally, w...
Robert Cottrell: The Secrets of Reading
January 17, 2020 18:03 - 1 hour - 238 MBMy guest today is Robert Cottrell, the founder of The Browser, which has become my go-to source for articles. Here’s how it works. Every day, he recommends five articles and includes a short summary for each one. They’re wild and random — but that’s what makes his work so exciting. For example, today’s issue has an articles about how bees argue, the battle of ideas in China, how Americans should think about nuclear weapons, the circus arts, and the future of machine-created art. In this epis...
Andy McCune: How Products Go Viral
December 27, 2019 16:47 - 1 hour - 241 MBMy guest today is Andy McCune, an entrepreneur and creative who co-founded Unfold, a mobile design tool kit for storytellers that was acquired by Squarespace. He also runs an Instagram account called Earth (@earth on Instagram) with 1.1 million followers. Andy is one of the very most talented people I know. And he has a more intuitive, make-it-and-test-it way of working than most of the people on this podcast. I’ve built a friendship with him as he’s flown under the radar for years. I reme...
Samo Burja: The Two Writing Cultures
December 13, 2019 16:39 - 1 hour - 200 MBMy guest today is Samo Burja, the founder of Bismarck Analysis, a firm that analyzes institutions, governments, and companies for high net worth individuals. Samo is known for an idea called Great Founder Theory, and his research focuses on the causes of societal decay and flourishing. This is my second time having Samo on the podcast. In this episode, we spoke about high vs. low trust societies, the difference between writing styles in New York and San Francisco, the economics of bui...
Tiago Forte: The Future of Education
November 01, 2019 17:53 - 2 hours - 301 MBMy guest today is Tiago Forte, who runs an online course called Building a Second Brain. This episode is different than most of my podcasts. It’s less of an interview and more of a conversation. Tiago and I have collaborated closely for the past year. In February, we worked together to film and produce my online writing course called Write of Passage. And throughout the year, we’ve teamed up to improve every aspect of the student experience. We recorded this episode from Ar...
Ryan Holiday: Timeless Lessons From History
October 21, 2019 18:40 - 1 hour - 190 MBMy guest today is Ryan Holiday. He’s a writer, media strategist, and the author of ten books. He dropped out of college at 19 years old to apprentice under Ryan Greene, author of Mastery and The 48 Laws of Power. He worked at American Apparel and founded an agency called Brass Check. We begin this episode talking about two stories from Ryan’s book, Stillness is the Key. One is about Michael Jordan and the other is about Winston Churchill. Then we transition into new topics. We talk about...
Cameron Porter: Invention On-Demand
October 07, 2019 19:03 - 2 hours - 161 MBMy guest today is Cameron Porter, an investor and former professional soccer player. We begin the conversation talking about AlleyCorp, an investment firm in New York where Cameron is responsible for new company research and development and due diligence on seed investment. Then we move to Cameron’s experience playing professional soccer in Montreal and Kansas City, and leading the NCAA in goal scoring during his senior year at Princeton. Since Cameron is a true generalist, we explore n...
Emmett Shine: The Eyes of an Artist
September 09, 2019 15:21 - 1 hour - 104 MBEmmett pioneered the Direct-to-Consumer aesthetic. The bright colors, the flat design, and the sans serif fonts are a direct result of his work. At Gin Lane, he worked with brands like Bonobos, SweetGreen, Harry’s, Smile Direct Club, and Recess. Now, he’s switching gears. Emmett and his team launched Pattern, a family of brands with products and guidance that inspire people to live a more present life. Emmett isn’t a Luddite, but he’s skeptical of the effects of modern technology and o...
Adam Robinson: Searching for Secrets
September 02, 2019 22:59 - 1 hour - 84.7 MBIn December, I went to a live taping of the Tim Ferriss Podcast at the famous 92nd Street Y in New York City. There was a surprise guest at the event named Adam Robinson, and after hearing him speak, I tapped my friend on the shoulder and told him I’d find a way to get him on the podcast. Adam Robinson cracked the SAT before co-founding the Princeton Review. He also wrote the only test preparation book to ever become a New York Times bestseller. He attended The Wharton School at the Unive...
Renée DiResta: Information Warfare
August 19, 2019 18:42 - 1 hour - 53.1 MBMy guest today is Renée DiResta, who spends her time investigating the spread of malign narratives across social networks. She has advised Congress, the State Department, and policymakers in understanding and responding to the problem of misinformation. In this episode, we talk about the history of misinformation and propaganda. We go back to the roots of media theory and explore the ideas of people like Edward Bernays, Walter Lippmann, and Marshall McLuhan. I found Renée through an excellen...
Tren Griffin: The Love of Learning
July 29, 2019 18:43 - 1 hour - 110 MBMy guest today is Tren Griffin, a Senior Director at Microsoft and the man behind an excellent blog called 25IQ. Tren is one of the most prolific writers I know. He’s written books about negotiation, entrepreneurship, and Charlie Munger. He published an article every week for almost six years, and because of all that hard work, he’s now posted more than 1.3 million words online. We start the conversation by talking about his writing process. Then, we talk about distribution in the cellular b...
Mason Hartman: Building a Creative Society
July 08, 2019 12:18 - 1 hour - 109 MBMy guest today is Mason Hartman. For years, I’ve admired Mason's perspectives on the culture, childhood, and the education system. I teach an online writing course called Write of Passage. So education – and especially writing education – is a subject that's close to my heart. We recorded this episode in Los Angeles, where Mason works at a school for gifted children and does most of her research. In this episode, we chat about all things education early childhood development, the road to co...
Jeff Morris Jr.: Building a flexible mindset
July 01, 2019 00:23 - 1 hour - 94.8 MBMy guest today is Jeff Morris Jr., the Director of Revenue at Tinder. We begin this episode talking about the future of education. Jeff recently completed an MBA at UCLA and wrote his thesis on the future of Lambda School, the San Francisco based education startup. We talked about the transition from marketing funnels to marketing loops and how Tinder is growing its average revenue per user. We also explore Hollywood's transition from movies to television, and the letter Jeff received from l...
Steve Cheney: The Next Internet
June 24, 2019 14:56 - 1 hour - 102 MBMy guest today is Steve Cheney, the cofounder of Estimote. Before founding Estimote, Steve was the head of business and platform at GroupMe, which was acquired by Skype. I’ve been reading Steve's writing for more than half a decade, but this year, he picked up the pace of his publishing and now I’m hooked. This episode begins with the discussion of startup dynamics. We talked about fundraising, capital efficiency, and why Steve believes that every dollar from a customer is five times more va...
Matt Mullenweg: Operating System for the Open Web
June 03, 2019 21:33 - 1 hour - 75.2 MBMy guest today is Matt Mullenweg, the founder and CEO of Automattic. Automattic is known for Wordpress, which powers a third of the internet. Matt and I talk about the democratization of the web, the early days of Wordpress, and how he makes sense of the incredible scale of the company. We dive into the benefits of writing online, talk about inbound vs. outbound opportunities and the open web. Then we discuss why Automattic bought Longreads, the content triangle, and the Caro books. Finally,...