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Coop Crowdfunding's Nicolai Jaepelt on how a supermarket and its shoppers are supporting early stage food startups
Future Food with Analisa Winther
English - July 29, 2019 12:08 - 34 minutes - 27.6 MB - ★★★★★ - 7 ratingsTechnology Health & Fitness denmark iceland norway algae aquaculture finland food foodtech foodtechnology futurefood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Sweden FoodTech's Johan Jörgensen on Stockholm as a future food city
Next Episode: Fostering AgTech innovation in rural Denmark
Nicolai Jæpelt is the Project Leader for Coop Crowdfunding. Coop is one of the largest supermarket chains in Denmark and is run as a cooperative with approx. 1.8 million members. The supermarket has created a crowdfunding platform where members can invest in early stage food initiatives they believe in. We cover how to get on Coop's shelves, why this new pathway is so interesting, and what consumers are investing in. We also chat about how to make a successful food crowdfunding campaign and why the platform has become a trend spotting platform for other purchasers.