Special Delivery! High-growth content tactics to engage recurring donors
Nonstop Nonprofit
English - May 04, 2023 07:00 - 43 minutes - 39.5 MBNon-Profit Business Technology crm donations donor crm donor management donors executive directors fundraising fundraising ideas nonprofit nonprofit tech Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Many nonprofits struggle to deliver meaningful content in a way that engages their donor base. It tracks; you can have the coolest impact story, but if it’s just sitting on your website waiting for donors to come to it, it’s not truly making the impact it was designed for.
If that sounds like something your nonprofit struggles with, this episode is for you! Today, Funraise's Director of Growth Marketing, David Schwab, is talking to David Bowden, spoken word poet and Co-Founder & Executive Director of Spoken Gospel, a nonprofit that has a mind-boggling 50 million-plus engagements of their video, devotional, reading plan, and podcast-based content. They’ve got 151,000 subscribers to their YouTube channel!
We think “holy moly” is an appropriate response.
Plot twist: Spoken Gospel’s entire content creation model relies on lots of listening, not talking. David focuses on building individual relationships based on each member’s unique interests—and it’s paid off in a strong recurring program that responds to Spoken Gospel’s needs and asks alike.
Sure, David’s got the greatest story ever told to guide Spoken Gospel’s nonprofit story, but making the content itself approachable and relevant is key to attracting the type of donor that sticks around for the mission long term. So listen in!