Cultivation is the key to connection: Why relationships are your best fundraising tool

Nonstop Nonprofit

English - December 02, 2021 16:10 - 37 minutes - 34.4 MB
Non-Profit Business Technology crm donations donor crm donor management donors executive directors fundraising fundraising ideas nonprofit nonprofit tech Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Stand Together Foundation: Discovering solutions through venture philanthropy

Next Episode: Fully-functioning Boards Bring Together Heart and Brains

"Cultivation is the key to connection." The title of today's podcast, and a relatively core fundraising strategy. So why are we talking about it like it's news?

This quote right here: "It's amazing how many nonprofits opt out of communications during the giving season." Nathan Hill, VP of Marketing at NextAfter, isn't talking about being skimpy with the outreach. He's talking about 0 communications. Radio silence. During a month that brings in a third of the year's giving. Nonprofits, whyyyyy?!

So, while it may seem central to fundraising, there are bigger questions at play: Why aren't nonprofits talking to their donors? Which comms cut through the year-end chaos? What would make it a no-brainer for nonprofits to start building relationships? Is there an ace in the hole that makes cultivation a clear-cut tactic?

Listen in as Nathan and Justin Wheeler, Funraise CEO and Co-founder, tackle these tough questions and build a cultivation strategy that will take your nonprofit through the year-end giving season, into the new year, and produce results for year-ends to come.