Lee Ann Eiland, the Development Manager for Playworks Illinois, shares how Playworks integrates their mission into their work culture as well as their interaction with each donor. Lee Ann and I also discuss some of the lessons she’s learned along the way about who donors are and the different approaches to reach each specifically. From ideas for unique fundraisers to different approaches to direct marketing campaigns, this is an episode of the Nonprofit Optimist that you won't want to miss!  You can find links, comments and photos about all of these topics in our show notes- www.nonprofitoptimist.com.