What motivates a donor to give? Believing in the mission of the organization (54%) Believing that their gift can make a difference (44%) Experiencing personal satisfaction, enjoyment or fulfillment (39%) Supporting the same causes annually (36%) This is a clear break down of what goes into the donor decisions to give to your organization. I share sometimes and strategies to connect with prospective donors, identify what is the "connection" trigger that will educate, inspire and motivate to share of their capacity with your nonprofit.