Nonprofit Nation with Julia Campbell
199 episodes - English - Latest episode: 8 days ago - ★★★★★ - 50 ratingsNonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
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Episodes
How To Turn Event Attendees into Lifelong Donors with Chad Barger, ACFRE
April 17, 2024 09:00 - 30 minutes - 21.3 MBAre you tired of pouring resources into events only to see attendees come and go without making a lasting impact? In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors. The data shows that events are unparalleled in their ability to engage attendees. A study by Meeting Professionals International (MPI) found that 84% of event attendees believe that face-to-face interactions are crucial for b...
Finding New Donors by Using Intention
April 10, 2024 09:00 - 38 minutes - 26.4 MBIn the philanthropic landscape, the influence of corporate match programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource. Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose. These potential donors not only represent stren...
Finding New Donors by Using Intention with Matt Nash
April 10, 2024 09:00 - 38 minutes - 26.4 MBIn the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource. Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose. These potential donors not only represent ...
How to Create a Sound Social Media Strategy with Nina Staer Nathan
April 03, 2024 09:00 - 33 minutes - 22.8 MBSocial media can be a boon for nonprofits - or a bane. With attention spans and engagement rates plummeting, and new platforms popping up, how can nonprofits keep up? My guest today is the founder of Sunflower Communications, Nina Staer Nathan. In this insightful episode, we unravel the essential components of crafting an effective social media strategy. From understanding your target audience to leveraging the power of different platforms, Nina provides actionable tips and strategic insi...
Helping Nonprofits Crack the Code to Find Long-Term Donors with James Thorne
March 27, 2024 09:00 - 35 minutes - 24.3 MBMost nonprofits struggle to generate income, which hinders impact. It’s common to constantly live in frantic fundraising mode. It impacts your team, your mission, and even your family. How can nonprofits - like yours - find more donations with the network of supporters you already have so you can leave your unique mark on the world? My guest this week is James Thorne. James is a passionate creator dedicated to empowering individuals, families, and communities through entrepreneurial oppo...
How to Boost Partnership Efforts with AI & Case Studies with Joe Waters
March 20, 2024 09:00 - 37 minutes - 25.9 MBCause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations. And as more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness. In this episode,...
How to Boost Partnership Efforts with AI & Case Studies
March 20, 2024 09:00 - 37 minutes - 25.9 MBCause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations. As more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness. About Joe Waters Joe ...
Fundraising from Scratch - How to Raise Money With Zero Budget and Zero Donors with Tiffany Allen
March 13, 2024 09:00 - 35 minutes - 24.7 MBNew and small nonprofits are doing powerful work in communities, often with little to no budgets. Getting your first donations can be challenging when you feel like you have little visibility or support. That’s where peer-to-peer fundraising comes in. My guest this week is Tiffany Allen. Tiffany is the CEO of Boss on a Budget, a small firm that teaches communities to form strong nonprofits and obtain funding. Her passion is working with Black-led nonprofits and other new nonprofits, teachi...
How to Boost Philanthropy Through Servant-Leadership with Evan Wildstein
March 06, 2024 10:00 - 41 minutes - 28.5 MBWe know that nonprofits do amazing work. Every single day, they deliver life-changing programs, research, and more to impact communities, regions, and the world. Philanthropy supercharges nonprofits to go forward — but it’s often about more than money. It’s about trust. It’s about storytelling. It’s about big relationships. It’s about doing the right thing. It’s about meaningful conversations. The concept of servant-leadership inspires all this and more - and that is the focus of a new boo...
Volunteer Recruitment in the Digital Age with Geng Wang
February 28, 2024 10:00 - 32 minutes - 22.1 MBVolunteer recruitment is the #1 challenge volunteer managers report facing. In this episode, I speak with Geng Wang, CEO and Founder of Civic Champs, a volunteer management and engagement platform. We discuss: How volunteering has changed since the pandemic The latest volunteer recruitment trends Tips to recruit and retain the best volunteers How to leverage social media for recruiting volunteers About Geng Wang Geng Wang is the CEO of Civic Champs, a volunteer management and enga...
Start Attracting (Not Chasing) The Right Donors with Brooke Richie-Babbage
February 21, 2024 10:00 - 41 minutes - 28.9 MBFundraising does not have to feel like throwing spaghetti against the wall and hoping for the best. My guest this week is going to help us finally take the guesswork out of finding, cultivating & activating new donors — in proven and actionable ways. In this episode, we discuss: How to Attract New Funders And Donors to Fuel Your Growth How to fund growth How to Mobilize your board to be *real* ambassadors and meaningful thought partners to you and your team How to attract (instead of...
The Power of Bilingual Content in Nonprofit Fundraising and Social Media Marketing
February 14, 2024 10:00 - 34 minutes - 23.7 MBIn the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities. More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of p...
How Nonprofits Can Take The Leap Into Gaming
February 07, 2024 10:00 - 44 minutes - 30.9 MBLivestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy. Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did for telethons, viewers funnel donations through a digital pipeline that makes the fundraising process instantaneous. Twitch streamers raised $...
How Nonprofits Can Take The Leap Into Gaming with Shane Bailey
February 07, 2024 10:00 - 44 minutes - 30.9 MBLivestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy. Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did for telethons, viewers funnel donations through a digital pipeline that makes the fundraising process instantaneous. Twitch streamers raised $...
How to Get Major Gifts Fundraising Courage
January 31, 2024 10:00 - 41 minutes - 28.7 MBYour major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make. You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need. But in truth, the person who needs to step up is you. Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationshi...
How to Get Major Gifts Fundraising Courage with Julie Ordoñez
January 31, 2024 10:00 - 41 minutes - 28.7 MBYour major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make. You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need. But in truth, the person who needs to step up is you. Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationshi...
The Role of Tech in Your 2024 Fundraising with Melaina Chromy
January 25, 2024 17:00 - 35 minutes - 24.8 MBSocial Media for Social Good Academy is open for enrollment - click here for more information! How is technology shaping your fundraising strategy this year? What challenges are fundraisers facing in 2024 - and where are the opportunities? From leveraging data analytics to optimizing online donation processes, this episode explores some of the emerging tech-driven approaches that can elevate fundraising efforts. Join me for an episode diving into the dynamic intersection of technology ...
How to Leverage Technology to Support Your Mission with Sterrin Bird
January 24, 2024 11:00 - 36 minutes - 25.2 MBMy guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes. She was a Chief Development Officer for 30 years In addition she founded her own consulting practice in 2010. Sterrin partners with orga...
How to Leverage Technology to Support Your Mission
January 24, 2024 11:00 - 36 minutes - 25.2 MBWinning the competition for connection: Learn how big data and emerging technology will determine the fate of the nonprofit sector. My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes. She ...
Nonprofit Social Media Trends for the New Year with Hootsuite
January 22, 2024 18:00 - 54 minutes - 37.8 MBSocial Media for Social Good Academy is open for enrollment - click here for more information! What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI? Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in Nonpro...
Nonprofit Social Media Trends for the New Year
January 22, 2024 18:00 - 54 minutes - 37.8 MBSocial Media for Social Good Academy is open for enrollment - click here for more information! What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI? Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in Nonpro...
How to Double Your Revenue Using Bold Thinking with Matt Scott
January 17, 2024 10:00 - 35 minutes - 24.4 MBNonprofits are often stuck in the status quo of fundraising, inching along towards their revenue goals and slashing programs and budgets along the way. What if we changed the question to: “What if we had no choice but to double our revenue over the next three years with half the resources, half the human effort, half the budget? How would we do it? Go.” This is the question that my guest aims to answer. Matt Scott is CEO of CauseMic and the author of The High Growth Nonprofit: Proven Step...
How to Center Communities in Social Change with Vichi Jagannathan
January 10, 2024 10:00 - 38 minutes - 26.2 MBHave you heard of human-centered design? It is built on the idea that people who experience a challenge are best suited to solve it. More recently, human-centered design has been adapted to solve problems that have nothing to do with technology. For example, school districts often use variations of the approach to redesign schools, engaging students, parents, and teachers as the “expert users” who know what’s needed for an optimal learning environment. Social entrepreneurs use it to design w...
Why You Need An AI Use Policy (And How To Make One) with Kim Snyder
January 03, 2024 12:00 - 43 minutes - 29.9 MBAI is certainly a hot topic right now, and the focus is primarily on using the tools to save time and increase productivity. However, ethics and privacy concerns apply to any and all uses of AI. In this episode, my guest is Kim Snyder, VP of Data Strategy at RoundTable Technology. She leads us in a discussion of the specifics of ethics and privacy as they relate to generative AI. We will cover essential safety practices for nonprofits using or considering generative AI, which includes the ...
Fundraising Trends to Watch for in 2024
December 28, 2023 17:00 - 35 minutes - 24.3 MBIn this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their fu...
Fundraising Trends to Watch for in 2024 with Wendy Mercurio
December 28, 2023 17:00 - 35 minutes - 24.3 MBIn this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their fu...
Video Storytelling for Nonprofits with Rachel Jellinek
December 20, 2023 12:00 - 32 minutes - 22.5 MBVideo is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement. My guest this week is Rachel Jellinek, the President of Reflection Films, Inc., a WBENC-certified woman-owned video production ...
How to Work with Online Influencers to Create Social Change
December 13, 2023 10:00 - 35 minutes - 24.4 MBToday, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Current, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with the digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers. About Ashwath Nara...
How to Work with Online Influencers to Create Social Change with Ashwath Narayanan
December 13, 2023 10:00 - 35 minutes - 24.4 MBToday, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers. About Ashwath Narayana...
The Real Reason Nonprofits Can’t Keep Great Staff with Jonathan Meagher-Zayas
December 06, 2023 10:00 - 31 minutes - 21.5 MBAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt. It seems to be a common struggle in nonprofit organizations - the complaints about recruiting qualified staff, keeping great talent, and increasing div...
How to Think Strategically In A Short-Term World with Karen E. Osborne
November 29, 2023 10:00 - 36 minutes - 25 MBDo you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign m...
How One Nonprofit Built A Culture of Philanthropy with Maria Shanley
November 22, 2023 10:00 - 36 minutes - 25.4 MBDo you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign m...
How LinkedIn Will Help You Reach New Audiences with Tania Bhattacharyya
November 14, 2023 17:00 - 36 minutes - 25.1 MBDo you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign m...
How to Reach Your Year-End Fundraising Goals and Thrive with Floyd Jones
November 08, 2023 13:00 - 43 minutes - 30.1 MBDo you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign m...
A Nonprofit Experiment With TikTok, Reels, and Shorts with Kate Meyers Emery
November 01, 2023 12:00 - 36 minutes - 25.3 MBDo you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign m...
🎉 The Nonprofit Social Media Summit is here!
October 31, 2023 16:00 - 3 minutes - 2.47 MBJoin us at the 2023 Nonprofit Social Media Summit! All virtual, totally free to join live! What is the Summit? A two-day virtual conference for nonprofit professionals looking to exchange ideas, experiences, and knowledge with a hyper focus on social media. Nonprofits of all sizes use social media every day to grab attention, inspire curiosity, and ultimately raise money for their causes. However, many nonprofit social media campaigns fall flat, launch to crickets, and fail to get result...
How to Prepare for Giving Tuesday with Kat Murphy
October 25, 2023 12:00 - 40 minutes - 27.7 MBThe Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If y...
How Fundraisers Can Use Artificial Intelligence with Josh Hirsch
October 18, 2023 09:00 - 38 minutes - 26.3 MBThe Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If y...
How To Drive Donations With Online Marketing
October 11, 2023 09:00 - 37 minutes - 25.8 MBIn this episode, nonprofit marketing and branding expert Adora Drake shows us how to craft a perfect message that speaks to the ideal target audience, keeps them engaged, and how to use this strategy to get those social media followers to become active donors. We will also discuss how to keep prospects engaged off of social media by establishing a nurture system that leads into your organization. Topics we discussed: How to attract ideal online audiences that will actively become dono...
How To Drive Donations With Online Marketing with Adora Drake
October 11, 2023 09:00 - 37 minutes - 25.8 MBThe Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If y...
🎉 The Fundraising.AI Summit is here!
October 10, 2023 19:00 - 21 minutes - 14.9 MBJoin me at the Fundraising.Ai Virtual Summit - totally free - on October 23-24, 2023! There is no doubt that Artificial Intelligence has reshaped and continues to reshape industries and society. It holds incredible promises, but navigating the Responsible AI landscape is full of challenges. The Fundraising.AI Collaborative is focused on providing tools for organizations and AI practitioners to build, buy, and support responsible and trusted AI systems for fundraising purposes. In this s...
Beyond #GivingTuesday‒Building Trust With Newly Acquired Donors with Tim Sarrantonio
October 04, 2023 09:00 - 32 minutes - 22.4 MBThe Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If y...
How One Transformative Nonprofit Mobilizes Members with GirlTREK
September 27, 2023 09:00 - 32 minutes - 22.4 MBThis episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn...
Elevating Community Engagement with Amanda Lea Kaiser
September 20, 2023 09:00 - 32 minutes - 22.5 MBThis episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn...
Getting More Creative In Your Fundraising with John Lepp
September 13, 2023 09:00 - 39 minutes - 27.2 MBThis episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn...
What The Best Boards Do Differently with Sabrina Walker Hernandez
September 06, 2023 09:00 - 34 minutes - 23.9 MBThis episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn...
Don’t Be A Big Box Nonprofit with Allison Fine
August 30, 2023 09:00 - 37 minutes - 25.8 MBThe data on donor retention is not good. On average, over three quarters of new donors do not make a second gift. Also, the number of individual donors has dropped nearly 20 percent since the beginning of this century. It is not difficult to believe that this large drop is connected to donors feeling unappreciated and even commoditized. This purely transactional approach to donors is a particular turnoff to younger generations who are used to having lots of choices in everything they do,...
How to Build a Healthy and Diverse Board with Christal Cherry
August 23, 2023 09:00 - 37 minutes - 26 MBStrong organizations need passionate, competent, well-trained leaders. In this episode, we talk to The Board Pro, Christal Cherry, about her essential Steps to Build a More Engaged Board, plus other helpful tools like Board Maps and onboarding. About Christal Cherry: Christal M. Cherry is a nationally recognized nonprofit executive and professionally trained fundraiser. With over 20 years in the nonprofit sector, she has supported higher education institutions, human services organizatio...
The Problem With "Doing More With Less" - Building Sustainable Fundraising Programs with Wendy Mercurio
August 16, 2023 09:00 - 36 minutes - 25 MBThis episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, The Sustainable Giving Report. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising rev...
How to Get More Email Engagement (Based On Data)
August 09, 2023 09:00 - 36 minutes - 25.4 MB48% of donors prefer to receive updates and appeals via email. Having an effective email program is an important part of building an engaged community. But data about nonprofit email performance has historically been hard to come by—especially for small to midsize nonprofits—and that makes it hard to gauge your own campaigns’ performance. That all changes with a new sector report, The Nonprofit Email Report: Data-Backed Insights for Better Engagement. My guest is Abby Jarvis, Senior Cont...