The Intersection of Legal Marketing & LegalTech with Steve Fretzin

Jared Correia and Steve Fretzin, a marketing expert for attorneys, delved into the role of LinkedIn for personal branding, marketing, and business connectivity. He highlighted the usefulness of CRM tools like Lawmatics in enhancing client service by keeping track of client relationships.

The Above the Law Non-Event is supported by vendor sponsorships.

Episode Highlights
02:05 Steve’s backstory of surviving a plane crash
09:50 Are most lawyers billable by hour?
13:07 The importance of optimizing existing relationships and connections for business growth
14:29 Using technology to manage appointments and schedules and to maintain professional networks
18:21 The significance of learning and understanding technology that helps in conducting business more efficiently and effectively
19:27 The convenience of automated reminders for upcoming meetings
23:17 How CRM helps improve the efficiency of networking, client management, and building relationships
27:20 Using workflow or project management software like Asana or Monday for effective team communication and management

Episode Resources