Marketing Tech Potpourri - A Day in the Life of Dani Whitestone, Guru

Jared talked with a marketing expert about how to use technology to effectively promote any business, including law firms.

Episode Highlights
02:14 Dani’s extensive background in legal technology
04:01 Her experiences with the acquisition process and the personal and emotional challenges involved
08:31 The importance of understanding the psychological component of marketing and how emotional choices play a role in this
10:57 The importance of using Canva as a design tool for marketing
17:15 How a CRM can provide a smooth journey for your customer
20:29 How Dani implemented a CRM right from the beginning of her coaching and mentoring business
22:13 How she uses AI tools to plan out a daily schedule
25:09 Calendly and Acuity as efficient scheduling tools for lawyers
25:50 The importance of planning and timing of content distribution 

 

Episode Resources

Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Dani Whitestone https://www.linkedin.com/in/daniwhitestone/ https://www.linkedin.com/posts/daniwhitestone_here-are-the-marketing-resources-mentioned-activity-7130370216848449536-94gd/?utm_source=share&utm_medium=member_desktop https://www.customindustrialservices.com/