How to Stop Wasting Money on Google Ads with Jeff Lantz

Jared spoke with the owner of a digital marketing agency about best practices for leveraging Google Ads.

The Above the Law Non-Event is supported by vendor sponsorships.

Episode Highlights
03:37 How Google ads begins with a basic explanation of how Pay-Per-Click (PPC) ads work
05:29 Why you should still keep an SEO-friendly website
10:58 Steps in creating a Google campaign
17:02 The role of landing pages in converting site visitors into clients
20:52 The calculation of click-through rates and how it can influence the quality score 
21:47 Tips on how law firms can create powerful Google ads
22:24 How emotion-based ad content can generate stronger responses and lead to higher click rates, which improve the quality score
23:06 Leveraging keywords to trigger the display of your ads
23:45 The most specific type, exact match, ensures that Google only shows your ad when someone uses your exact keyword in their search

Episode Resources