How Marketers Take Advantage Of Law Firms: A Field Guide From The Inside with Conrad Saam

I talked to a digital marketing agency owner, who gave me the real story about shady behavior from legal marketers that you should watch out for.

Episode Highlights
06:01 The issue of getting locked into technologies without ownership or control over data
09:02 Defining what a viable lead is and how a good process integrates several systems
16:24 What law firms should do if you’re forwarding leads to them
18:30 The implication of reselling leads, emphasizing that those are assets of the law firms not the vendors
19:12 Bidding on the law firm's brand in a pay-per-click campaign
21:18 The economics of branded and non-branded queries, raising concern over agencies conflating these two different concepts
29:13 The issue of sharing data with competitors, even indirectly, through digital marketing agencies that work with similarly situated firms in the same locality

Episode Resources

Connect with Jared Correia [email protected] https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia   https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Conrad Saam [email protected] https://mockingbird.marketing/ https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/