Jonathan Stark — How Much Should I Charge Clients?

The author of Hourly Billing is Nuts, Jonathan Stark, joins us to about charging clients what your worth or, what could be more beneficial, charging what the work is worth to your customers.

The author of Hourly Billing is Nuts, Jonathan Stark, joins us to about charging clients what your worth or, what could be more beneficial, charging what the work is worth to your customers.

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Financial Times
Mobile Strategies for Credit Unions
Jonathan Stark
Triumph of the Nerds
New Book “Hourly Billing is Nuts”
Hourly Billing is Nuts on yCombinator
Devchat with Jonathan Stark
WP Tonic with Jonathan Stark
Freelance Transformation Demystifying Pricing with Jonathan Stark
Art of Value
Pricing Power - Positioning eliminates the billable hour
Value pricing bootcamp

Jump to a conversation on…

4:01 Mobile strategy and credit unions
7:02 Credit unions need to attract a younger market
8:02 Host’s first job was in IT department of a credit union
8:30 Talk about “Hourly Billing is Nuts” book
9:40 Any project is going to have at least 3 parties involved.
10:50 The longer it takes the more it costs, hard to guarantee customer satisfaction with hourly billing
11:20 It’s almost impossible to guarantee customer satisfaction with hourly billing
12:50 Problems of hourly billing, as a programmer it’s hard to indicate your value by number of lines of code.
15:01 What made Jonathan think that hourly billing wasn’t the best way to bill
7:18 This is like a cancer inside our business.
17:40 Even streamlining hourly there is still bureaucracy left over because you are measuring the wrong thing
18:15 You can’t make more than $140,000 a year
19:20 It can work if you’re nailing your estimates every time
20:20 If you’re not ready to fire somebody, you’re not ready to hire anybody
21:05 How do you grade tests? How long you take or how many answers you get right?
23:05 How Jonathan started using value pricing; it was always about hours, then he tried out value pricing, income doubled
25:15 Value pricing is using a fixed bid instead of hourly price
28:03 Plug in that can be used for a project instead of building from scratch
31:55 How to dip your toes into the idea of stopping trading time for money
32:20 Create code libraries, invest in efficiency
38:00 Jonathan only does scope projects not the actual coding. But he will guide the coders.
39:40 3 categories of why - Why do this at all? Why now? Why me?
42:30 Use the clients words in your proposal.
43:00 Set price 1/10th of the business value
44:01 Give client a reason why you are more valuable than someone else, not just price
44:50 Jonathan has been using value pricing for 10 years
45:20 Book came out in July 2016
46:01 Side projects that Jonathan does; a product ladder
48:50 You can hire me to do the project or you can buy a video I made that teaches you to complete the project
49:50 You now have a pipeline for leads by having a book
51:01 Since you sold products before, you can inform them of your new projects later
52:50 Words of advice by Jonathan Stark; don’t jump in all at once and test this strategy first; take it slowly
54:30 How to purchase “Hourly Billing is Nuts”
55:50 How to contact Jonathan