On this episode, we sit down with executive coach Troy Assoigon who works with service based businesses to give them a competitive advantage within their market.  

Troy achieves this through helping his clients figure out their messaging and their brand positioning.  Troy became a strategic advisor due to his his unique experience and  humble beginnings in Canada working in Construction. After figuring out that he needed a change of pace, Troy went through some mentorship programs and took the leap to taking his business remote.

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In this episode, you'll learn about:

Who were some of the biggest mentors for TroyHow to nail down your competitive advantageWhat were the biggest takeaways from dating a mindset coach